sgEngage

AUGUST 23, 2023

Dive into your constituent data to understand your audience’s demographics. Assess website analytics. Review your site’s metrics such as time spent on each page, call to action (CTA) click-through rate, bounce rate, and conversion rates for pages such as your donation form or new patient registration page.

Websites 86

Websites Organization Tips Map 86

sgEngage

APRIL 18, 2022

Consider your audience’s demographics and group audience members based on shared characteristics. Review your website analytics. Assess your site’s metrics such as time spent on each page and the bounce rate to determine your most popular pages. This lets you know which pages visitors are most interested in.

Websites 84

Websites Organization Tips Map 84

Amy Sample Ward

OCTOBER 18, 2011

My latest contribution to the Stanford Social Innovation Review is now up – you can read it and join the conversation on the SSIR blog , or read the full post below. Metrics that Matter. One of the new changes to Facebook is the expansion of Insights, the Facebook analytics tool.

Facebook 196

Facebook Change Tutorial Plugin 196

Whole Whale

SEPTEMBER 8, 2023

” For nonprofits, this shows the value of thoroughly researching your donors’ demographics, history, and motivations before crafting appeals. Review tactics like monthly giving programs and recurring emails that generate habitual support. The metrics showed the ads were not effectively driving growth.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

ALSO, incredibly important measurements are the demographics of who your non-profit is reaching. What useful nugget did you learn from analyzing your social media metrics data or your measurement process that lead to a success or improvement in your social media practice? What’s your “sexy&# social media metric?

Summary 94

Summary Social Media Measure Media 94

Forum One

JULY 13, 2021

These changes represent a significant shift for digital marketing, which has long been allowed to collect demographic, psychographic, and behavioral data often without user awareness or approval. Google Analytics utilizes first-party cookies, so it won’t be impacted by the wider trend of blocking third-party cookies.

Impact 46

Impact Organization Track Analytics 46

Bloomerang

APRIL 12, 2022

Each profile shows the donation history of each donor, their contact and demographic information, and each interaction they’ve had with your organization in the past (emails opened, calls-to-action taken, events attended, etc.). Fundraising metrics. Your dashboard can provide insight into your most important fundraising metrics.

Software 103

Software Donor Management Guide 103

DNL OmniMedia

DECEMBER 13, 2021

We’ve created this guide to nonprofit CRM options, through which you’ll review the basics of CRM software and a side-by-side comparison of the top solutions through the following points: Overview of CRM for Nonprofits. This includes maintaining donor profiles (demographic information, contact information, preferences, etc.)

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

AccelEvents

JUNE 24, 2021

Collecting and analyzing advanced analytics based on behavior activity will allow your brand to further segment audiences, personalizing the nurturing process and maximizing the ROI potential. Analyzing this data can improve lead capturing and sales conversions by indicating what the target demographic actually wants to know.

Guide 93

Guide Virtual Registration Platform 93

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Harvard Business Review, March 2013. Foundation Review (Vol 5:3) Makes the case that most foundation strategies are unfolding in complex and dynamic environments, and foundations need a more committed approach to learning and strategic adaptation. Jacob Harold, “ Nonprofits Master “Medium Data” Before Tackling Big Data.”

Social Media 101

Social Media Channel Data Media 101

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

One of the things I've been wanting to do for a while is review my blog content for the year and select the "Top 10" posts or the "best of" posts. Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. You can actually go back and review your entire feed. Twitter Demographics.

ROI 50

ROI Widget Cambodia Metrics 50

NTEN

OCTOBER 6, 2011

Remember that average banner click-through is just 0.1% [ DoubleClick 2009 Year-in-Review Benchmarks ]. This is the basic metric most novice media planners will consider above all. For instance, Jane from Chicago loves NPR, gets her news from CNN and Huffington Post and reads product reviews online.

Storytelling 73

Storytelling Yahoo Story Google 73

Forum One

JANUARY 26, 2024

Whether through firsthand product testing, genuine customer reviews, or authentic travel accounts, incorporating real experiences into content creation enhances trust and authority. Fostering positive online reviews further solidifies the nonprofit’s reputation.

International 91

International Strategy Search Structure 91

Connection Cafe

DECEMBER 15, 2010

Understand the difference between metrics and analytics. Analytics has been a recurring theme this year. Convio & Event 360 have written about how organizations are making the transition to analytics, and others are beginning to follow this example. Think in segments. This is an area all-too-often ignored.

Marketing 55

Marketing Tips Online Analysis 55

Nonprofits Source

JUNE 23, 2023

Your personas should include plenty of rich detail, such as each individual’s demographics, hobbies, and motivations. Let’s start by reviewing how you can research your target audience to identify your major supporter segments. Use these resources to support your research process: Google Analytics. Research your target audience.

Audience 64

Audience Websites Build Tips 64

CauseVox

DECEMBER 8, 2023

Whether you have a previous fundraising plan or not, review your 2023 fundraising activities to gather insights. Understanding Your Donors To strengthen ties with supporters and build lasting relationships, consider starting with two key strategies: crafting donor personas and leveraging data analytics.

Develop 76

Develop Calendar Nonprofit Retention 76

Bloomerang

MAY 30, 2022

Answer these questions and review the data from past campaigns to understand where your organization currently stands and how you can build on past performance. Conduct audience research to assess the demographics, interests, and motivations of your supporter base. How many of our fundraising initiatives reached their goals?

Guide 129

Guide Fundraising Social Media Channel 129

Candid

JANUARY 19, 2022

Use metrics from past marketing campaigns to determine which channels are most popular among your supporters. . Review your social media and email analytics, such as open rate and engagement metrics, to determine the best time and days to post. . Use analytics to assess your progress.

Video 94

Video Digital Effective Strategy 94

Neon CRM

MAY 31, 2023

By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. They may research the organization, read testimonials and reviews, and compare it to other similar organizations.

Donor 52

Donor Management Guide Retention 52

DNL OmniMedia

MAY 7, 2024

Whether you’re analyzing patient outcomes, tracking academic trends, or gathering insights from donor demographics, data visualization can be a valuable tool for any organization. After determining your audience, have colleagues review your results to bring a fresh perspective to your audience research.

Data 52

Data Organization Chart Benchmark 52

CauseVox

JUNE 5, 2023

To pinpoint your target donor audience, consider the following strategies: Analyze Existing Donor Data: Start by reviewing the data you already have. Look for patterns, demographics, and behavioral insights of your current donor base. As always, different social media platforms cater to different user demographics.

Social Media 65

Social Media Storytelling Media Effective 65

Bloomerang

SEPTEMBER 12, 2022

You use those insights to drive predictive analytics. These predictive analytics are called Guidons. For example, you might choose to predict metrics like your donor retention, recurring gift revenue, donors most likely to lapse, and potential major gift donors. You receive a list of prospect insights for analysis. Wrapping up.

Software 81

Software Fundraising Nonprofit Platform 81

Bloomerang

SEPTEMBER 12, 2022

Fundraising dashboards help track your nonprofit’s campaign progress and organize key metrics regarding your initiatives. Use DonorSearch’s tools to develop perfect marketing outreach lists of supporters based on 300 financial, demographic, and interest categories. Screening analytics. Review the proposals your team writes.

Software 57

Software Effective Grant Nonprofit 57

Achieve

MARCH 17, 2023

For instance, if your nonprofit is targeting an older demographic, it may not be worthwhile to invest time into developing TikTok videos, but sending direct mail and sharing Facebook updates could be helpful. Leverage your nonprofit’s CRM and take a look at your average donor’s age, location, and other relevant demographic information.

Channel 52

Channel Donor Demographics Social Media 52