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Level Up Your Marketing with Analytics

Association Analytics

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Analyze Performance.

Analytics 169
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The Power of Learning Analytics: Maximizing the Impact of Your Education Programs

Association Analytics

By harnessing the power of learning analytics, decision-makers can gain valuable insights into learner behavior, course effectiveness, and overall program success. Let’s dive into how learning analytics can drive engagement, improve course completion rates, identify gaps in learning programs, and optimize the learning experience.

Analytics 169
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Data-Driven Strategies to Revolutionize Your Association’s Content Marketing

Association Analytics

A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this. During the webinar, Association Analytics VP of Strategy and Solutions Bill Conforti emphasized, “We’re talking more about like communications, right? How do we curate that message?

Content 169
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Harnessing the Power of AI: Why Associations Need Strong Data Governance to Thrive

.orgSource

Whether it’s member demographics, event participation history, or engagement metrics, data feeds AI’s ability to learn and evolve. Drive better decision-making with actionable insights derived from AI analytics. But predictive analytics is only as good as the data it’s based on.

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Essential Steps for Tracking and Reporting Association KPIs

Association Analytics

It involves: Defining What to Measure: Identify the specific metrics that align with your strategic goals. It’s important to tailor your metrics and dashboards to meet their needs. For associations with a goal of strengthening their brand identity and reputation, it can be helpful to track metrics like awareness and visibility.

Track 169
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Member Retention Strategies For Professional Associations

Association Analytics

You should segment your membership by the metrics that matter most to you, such as demographics, tenure, behavior, at-risk status, periods of time and more. Association Analytics can help you gain the insights you need to increase your member retention. Your members are the foundation of your association.

Retention 169
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Demographics via Candid: Building a movement to promote equity in the social sector

Candid

A lack of standardized demographic data not only hinders our collective work to create a more equitable sector; it also requires nonprofits to take time away from their mission-driven work to respond to disparate requests by funders for this information. However, this power extends far beyond the walls of corporations. “The