Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. The Challenges of Measurement : Getting Agreement on What To Measure.

Social Media 102

Social Media Measure Media Social 102

Association Analytics

AUGUST 7, 2024

At the same time, it can be a real challenge for association staff to translate them into something measurable. It involves: Defining What to Measure: Identify the specific metrics that align with your strategic goals. ” It’s helpful to break these high-level goals down into measurable components.

Associations 169

Associations Track Report Metrics 169

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Uncover the step-by-step process of defining goals, selecting prompts, implementing initiatives, and measuring impact in this comprehensive guide.

Digital 313

Digital Strategy Create Guide 313

Nonprofit Tech for Good

MAY 8, 2019

Have there been demographic, economic, or policy changes that affect your messages and offerings? Speaking of metrics, how do you measure your nonprofit site’s performance? Do you use analytics, surveys, testing, interviews? The environment is always changing. Do your online efforts reflect those changes?

Online 259

Online Nonprofit Hunger WordPress 259

Association Analytics

NOVEMBER 20, 2023

You should segment your membership by the metrics that matter most to you, such as demographics, tenure, behavior, at-risk status, periods of time and more. Approach retention scientifically: Identify your association’s measures of success, develop and test the strategy, document its effect, and learn from the experience.

Retention 169

Retention Associations Professional Strategy 169

Fast Company Tech

MARCH 18, 2025

There were a lot of conversations around the right metrics to track, which gave us a say in how to measure our results. Now, in 2025, the impact of AIs rapid advancement and employee skills gaps due to demographic shifts have put HR leaders front and center once again to drive workforce transformation for their businesses.

ROI 84

ROI Channel Measure Results 84

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

Social Media 94

Social Media Summary Measure Media 94

CauseVox

OCTOBER 10, 2024

You can use tools like surveys, interviews, or data analytics to understand this (more on that below). Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences.

Social Media 98

Social Media Media Tips Social 98

Association Analytics

JULY 22, 2021

At Association Analytics, we sometimes hear concerns about data quality in the context of associations starting their journey into analytics. Spoiler alert – we’ve never encountered an association database that wasn’t in good enough shape to start performing analytics. You can even start with data analytics.

Data 169

Data Analytics Associations Registration 169

TechImpact

JULY 29, 2014

Through the power of analytics, tracking, and the organization of information, a CRM’s ultimately functionality comes when helping your nonprofit develop and execute long-term goals. My CRM will help us better measure success. So how do you go about answering that though question?

Effective 152

Effective Demographics Interaction Donor 152

Amy Sample Ward

OCTOBER 18, 2011

. —– Whether your organization has had a presence on Facebook for years or just days—or you’re considering starting now—trying to follow along with all the changes to functionality, options, and analytics is incredibly overwhelming. One of the new changes to Facebook is the expansion of Insights, the Facebook analytics tool.

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Facebook Change Nonprofit Tutorial 196

Nonprofit Tech for Good

SEPTEMBER 19, 2024

25% RED: Multi-channel Fundraising Utilizing a combination of digital tools, social media, email, website, and traditional media allowed these nonprofits to reach diverse demographics several times. Finally, and this is critical: Measure your results against expectations. Measure, measure, measure.

Campaign 264

Campaign Giving Nonprofit Google 264

.orgSource

JULY 22, 2024

Membership Growth Rate Retention Rate Demographics Engagement Event Attendance Website Traffic and User Behavior Volunteer Activity Finance Revenue Streams Operating Reserves Leadership and Governance Board Member Engagement. More fortunate groups avoid meltdowns by using data to predict future scenarios.

Associations 221

Associations Leadership Exercise Phase 221

.orgSource

DECEMBER 26, 2023

Changing member demographics adds to the complexity.” Smart analytics can show us both what members want in the moment and predict what they will need in the future. Smart analytics can show us what members want in the moment and what they will need in the future. I don’t underestimate the value of staff.

Associations 221

Associations Skills Culture Leadership 221

Nonprofit Tech for Good

MAY 18, 2020

Have Google Analytics installed on your website (ideally, we recommend installing Google Tag Manage r as well). Have set up one or more “Goals” within Google Analytics for valuable actions that users can perform on your website (we will discuss this further in the “Conversion Tracking” section below) . This means that you: .

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Grant Google Guide Websites 336

sgEngage

NOVEMBER 7, 2023

Know your target demographic. Before any appeal, ask yourself: What is your target demographic? If you have demographic data appended to your house file, you can use it to segment your best target audience for a given solicitation. Anything is better than nothing. Male or female? Young or old? College educated or not?

Rate 119

Rate Data Demographics Mail 119

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

Analytics 52

Analytics Org Nonprofit Adwords 52

Forum One

JULY 15, 2021

our demographics and interest areas). This includes: Email databases Website analytics CRM systems Online giving platforms. Your social media platforms also offer ways to deliver relevant content to your audiences based on their interests, location, age, industries, and other demographics. How will you measure success?

Personal 107

Personal Demographics Analytics Social Media 107

Classy

JUNE 24, 2021

However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Measuring Engagements on Social Media. Why and How to Measure the Engagement Rate. Measuring your organization’s engagement rate is a more accurate reflection of your content’s relevance to the audience.

Social Media 122

Social Media Conversation Track Media 122

Amy Sample Ward

JULY 8, 2009

Much Older. - "Analytics company iStrategyLabs has examined the demographics stats from Facebook (Facebook)’s Social Ads platform, and they’ve reached some very interesting conclusions. We like to report on innovative technologies through blogs, video, podcasts and social networks."

San Francisco 100

San Francisco Web Bookmarking Social Media 100

3rd Sector Labs

AUGUST 15, 2014

In a nutshell, first segment your donors according to categories, such as demographics, prior giving patterns, program interests. Then measure the results, and with data in hand, adjust your fundraising appeal communications, even tinker with your segments. Whatever you think makes a good target segment. Patrick Salyer, CEO of Gigya.

Digital 138

Digital Marketing Data Nonprofit 138

Association Analytics

DECEMBER 13, 2023

Paired with your experience and judgment, your decisions can be data informed or data guided using less specific data measurements. The post 6 Tips to Transform Your Dirty Data in 2024 appeared first on Association Analytics. Consider your average spending year over year or the trend in your retention over a period of time.

Data 169

Data Tips Associations Government 169

Nonprofits Source

JUNE 22, 2017

Step 2: Set expectations and key performance indicators to measure progress. Next, measuring the impact of your digital marketing can be broken down into two ways: Tangible Measurements : Are typically revenue focused where the desired outcome is to sell a service or receive donations while accounting for expenses.

Digital 111

Digital Marketing Guide Nonprofit 111

Care2

OCTOBER 31, 2011

traffic it’s social networks networks like Facebook, YouTube, and Twitter that dominate, according to Quantcast, one of the biggest analytics companies for measuring websites. LinkedIn has the oldest demographics. Out of the top five websites ranked by U.S. Women dominate on social networks like Facebook and Twitter.

Social Network 77

Social Network Network Social YouTube 77

CauseVox

MARCH 1, 2024

This involves looking at demographics, motivations, and preferences. Research The first step is finding as much information as you can from your existing analytics. Website analytics: help us track donation page interactions and web traffic. Website analytics: help us track donation page interactions and web traffic.

Donor 102

Donor Audience Social Media Survey 102

Whole Whale

MARCH 24, 2021

Currently, every app impacted by Apple’s update is going to have to come up with their own solution to these new data privacy measures. Because Facebook is adopting a new protocol for collecting event data ( Aggregated Event Measurement , or AEM), gender, age, and geographic breakdowns will no longer be supported in Ads Manager reporting.

Facebook 98

Facebook Conversation Social Media Aggregator 98

Tableau

JULY 25, 2024

Each of these tables can now be linked to shared dimension tables, like Dates or Product, even though the measures in their respective base tables don’t share a direct row-level relationship with each other. Whereas the shared tables, shown in a thicker box outline, relate across base tables and contain shared dimensions and shared measures.

Relationship 76

Relationship Aggregator Analysis Measure 76

Greater Giving

SEPTEMBER 12, 2023

Predictive analytics: BWF defines predictive analytics as the process of assessing your nonprofit’s data to make predictions and model future donor behavior. To mitigate this, work as a group to evaluate AI outputs across different demographic groups and address disparities.

Team 98

Team Fundraising Tips Training 98

Byte Technology

NOVEMBER 5, 2015

To that end, Mobile for Good has provided an “estimate of how much time mobile and social media require” for successes to be measured in money earned, volunteers recruited and so on. Post up-to-date information, respond to comments and delve into analytics to see what’s working and what isn’t for a solid four hours each week.

Social Media 100

Social Media Profit Media Social 100

TechCrunch

AUGUST 31, 2021

The company says it will use the funds to grow its team from 60 employees to around 100 by the end of 2021 and increase the deployment of its grid analytics tools. . Kevala has first mover advantage in providing comprehensive big data analytics on grid infrastructure,” said Zulfe Ali, managing partner at C5 Capital, in a statement.

Management 91

Management Tools Raise Demographics 91

sgEngage

NOVEMBER 14, 2023

There are two solutions for integrating your data — either build an in-house centralized data platform or research an analytics vendor to outsource data collection and analysis. Use analytics tools to surface new patient insights. This leads to measurable growth and improved patient results. Informed fundraising plans.

Integration 105

Integration Data Nonprofit Causes 105

Tech Soup

NOVEMBER 18, 2014

Web analytics tools gather data that can help nonprofits better engage stakeholders, drive donations, and measure the success of their online presence. Unfortunately, according to a new study by the Nonprofit Times and data analytics firm, Cardinal Path , nonprofits may not be making the most of the data our websites have for us.

Websites 61

Websites Analytics Social Media Google 61

Bloomerang

MAY 30, 2022

Establishing a baseline rooted in past successes and failures allows you to set measurable, realistic goals. The best goals are SMART goals: specific, measurable, attainable, relevant, and time-bound. Conduct audience research to assess the demographics, interests, and motivations of your supporter base. Define goals.

Fundraising 140

Fundraising Guide Social Media Donor 140

Allegiance Group

JANUARY 8, 2025

Defining the problem they were solving: Retaining and upgrading these donors more efficiently Determining the demographics of their audience: On review of their data, they found that their target group was primarily female, married, and over the age of 34. The Exponential Importance of Second Gift Timing: Analytical OnesTM.

Map 52

Map Donor Experiment Team 52

Tableau

AUGUST 21, 2023

Accelerator Instant access to the best analytic solutions Tableau Accelerators are ready-to-use dashboards that you can combine with your data and customize to fit your needs to help you get to data-driven insights faster. You can create histograms from binned dimensions to quickly see the distribution of data.

Analytics 97

Analytics Database Data Analysis 97

TechCrunch

OCTOBER 14, 2020

So we take measures far beyond what we’re legally and ethically required to do.” Some of those measures: a dedicated person who manages patient to therapist information, no post-class surveys or analytics and an internal commitment to not sharing who is participating in which classes.

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Classes Alexa New York Teach 100

ASU Lodestar Center

JUNE 1, 2022

AI analytics. AI analytics is a description of a type of machine learning that mines insights within a dataset. AI analytics automates much of what a data analyst would do. Since much of the work in which nonprofits engage results in subjective measures, NLP can be a method to encode the subjectivity qualitatively.

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Fundraising Nonprofit Donor Analytics 98