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Candid’s free Demographics API enables funders to make informed, impactful giving decisions

NonProfit PRO

Candid released its free Demographics API to help organizations easily standardize and integrate their demographic data collection. This initiative allows nonprofits to share demographic information one time on their Candid profile, where funders, researchers, donors, and other stakeholders can easily access it.

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Three Warning Signs Your Association Isn’t Keeping Up with Technology 

.orgSource

Limited Use of Data and Analytics In an increasingly data-driven world, the ability to gather, analyze, and act on data is a key differentiator. Inability to Forecast Trends : Are you tracking trends in membership demographics, engagement, and industry needs? Data analytics can help you anticipate changes and adapt proactively.

professionals

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5 New Google Analytics Statistics For Nonprofits

TechImpact

Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Once you’ve quenched your thirst for analytics with the easy stuff, what’s the next step?

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Why Data SHOULD Drive Your Strategy

Association Analytics

The inertia of decades of existence often precludes a data-informed state, instead relying on anecdote, trusting in the gut feeling of longtime employees or volunteers, and the way things have always been done. It remains all too common for associations to ignore vital data points as they strategize for the future.

Data 169
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Next-Gen Nonprofit Fundraising: How Personalization Powers Success

Nonprofit Tech for Good

How Salesforce is Powering Personal Giving Integrated Data: Salesforce provides a unified view of each donor, consolidating information from various sources, including giving history, website and text messaging interactions, event attendance, advocacy actions, and email engagement. Get started ! Dive deeper!

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Level Up Your Marketing with Analytics

Association Analytics

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Understanding this process is key.

Analytics 169
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Nonprofit Website Analytics: Why And What You Should Care About

TechImpact

Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. You might be asking yourself at this point: “But why are analytics important? Analytics are like the fuel for the aircraft carrier.

Analytics 158