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Nonprofit Website Analytics: Why And What You Should Care About

TechImpact

Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. You might be asking yourself at this point: “But why are analytics important? Why should I spend the time reporting on them?

Analytics 158
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How to Make Analytics a Priority – Finally!

Association Analytics

You probably have a long list of great things you want to accomplish this year…including making analytics a priority. We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. Let’s build your business case to make data analytics a top priority: 1.

Analytics 169
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43 Digital Marketing Tools & Resources for Nonprofits

Nonprofit Tech for Good

Bing Webmaster Tools :: bing.com/webmasters A free set of SEO, diagnostic, and reporting tools designed to improve your website’s rankings on Bing search results. Google Analytics :: analytics.google.com Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.

Digital 347
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12 Ways to Use ChatGPT and Other AI Tools for Fundraising

Nonprofit Tech for Good

The tool can draft stewardship emails, create impactful copy for annual reports, and even generate speeches for stewardship events. A few places to make sure you have boiler plate language are your website, annual and impact reports, one-on-one donor communications, and newsletters or publications distributed by your organization.

Tools 359
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The Ultimate Guide to Accounting Software for Nonprofits

Nonprofit Tech for Good

Almost all organizations produce some sort of annual financial reporting, but it’s may not always be public information. Donors and grantors both expect detailed reporting and deep financial transparency from nonprofit organizations. Raising funds and winning grants is difficult and requires significant staff time and resources.

Software 295
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5 Call-to-Actions for Your Nonprofit’s Donation Confirmation Page

Nonprofit Tech for Good

MobileCause provides easy-to-use fundraising and communication software that enables you to raise more, engage supporters, and grow your donor database. More than fundraising software, they also provide 24/7 customer support, one-on-one strategy, campaign setup, and promotional tools to take your campaigns to the next level.

Action 334
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30+ Custom GoogleAnalytics Dashboards For Nonprofits

TechImpact

Google Analytics helps nonprofits understand their website. From knowing what time of the day your website get’s the most traffic, to the part of the world those impressions are coming from, Google Analytics is an invaluable tool for your nonprofit. However, the power of Google Analytics can not be ignored.

Analytics 157