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It remains all too common for associations to ignore vital data points as they strategize for the future. The inertia of decades of existence often precludes a data-informed state, instead relying on anecdote, trusting in the gut feeling of longtime employees or volunteers, and the way things have always been done.
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If this sounds familiar, you have your data to help! Dataanalytics can be a great unifier for your organization, helping get staff at every level, from the board down to the implementers, align around your important objectives. One group owns the data and another one is driving strategy. Try to speak truthfully.”.
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