article thumbnail

Math-Free Magic: Understanding Predictive Analytics

Association Analytics

Unless you’re a data analyst or love numbers, predictive analytics are probably two words that scare you. In reality, you don’t have to love math to leverage predictive analytics – it does the hard part for you! What is membership predictive analytics? How does membership predictive analytics work?

Analytics 315
article thumbnail

A Deep Dive with CMAA: Getting the Most From All Your System Data – 11/16/23

Association Analytics

Hear how CMAA has expanded their tech stack with best-of-breed solutions and an analytics platform at the center pulling all the data together.

Data 305
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Use of AI in Fundraising: Maximizing Donations with Data-Driven Asks

Nonprofit Tech for Good

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. But, the digital age has ushered in a new era, prompting a shift towards data-driven approaches. AI tools and predictive analytics are new.

Donation 236
article thumbnail

How Customer Data Platforms Can Revolutionize Your Nonprofit

NonProfit PRO

customer data platforms are changing how organizations do business worldwide rapidly. Nonprofits need to keep up with these changes and take action to stay competitive. We’re nearing the end of cookie tracking.

Platform 277
article thumbnail

Study the Data, But Eat the Cake—Put the Human Factor Forward

.orgSource

But when the stakes are high, data is the knife that cuts through preconceptions to uncover the objective truth. AI turns that knife into a laser taking data-driven decision-making to unprecedented levels of accuracy, efficiency, and ease. AI provides a satellite image of an entire data landscape. Not necessarily so.

Data 221
article thumbnail

How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. Universal Analytics (UA) has stopped processing data. Google Analytics 4 (GA4) presents some exciting new opportunities. It’s official. What is a GA4 Conversion?

Track 246
article thumbnail

The Importance of Data Analytics for Fundraising Events

Achieve

When hosting a fundraising event, such as a Math-A-Thon , silent auction , or charity gala, closely tracking data and adapting your event based on that data can drive higher engagement, participation, and donations.