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To Build or Buy a Software Solution: Which is Right for You?

Association Analytics

While usage is a great data point to evaluate your product’s success, there’s so much more to consider when weighing the options to build an in-house solution or use an off-the-shelf product. Additionally, it’s critical that the project road map is managed meticulously to avoid risk of delays that can lead to cost overruns.

Software 321
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10 Tips to Get Analytically Ready for 2025

Association Analytics

As associations prepare for 2025, leveraging data effectively becomes increasingly crucial for success. There’s a consistent desire across the industry to tap more deeply into the data that’s been gathered in the myriad systems at hand, but it’s taking the leap that’s long been teh hardest part.

Analytics 169
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NYU Guest Lecture: Data for Strategy Building and Storytelling

Amy Sample Ward

Data: Strategy and Storytelling. I’ve documented the community and content mapping processes before, you can use the slides above to see the process or review the blog post with instructions. You can also use these links to get the templates: Community Mapping template. Content Mapping template! Presentation.

Lecture 137
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Understanding Digital Tracking

Byte Technology

It presents itself in the form of permission-based tools, such as device IDs, cookies, Geo-location, and IP mapping. For instance, a cookie can trace a customer on a site and provide a re-targeting ad later using its data. You will be unable to know their useful marketing data, gender, or age.

Track 246
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DIY Community Engagement Metrics

Amy Sample Ward

We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). Community Mapping. >> Content Mapping. >> Presentation. YOU can do it!

Metrics 219
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The Importance of Heat Mapping for Truly Effective Website Design

Byte Technology

For the past several years Google Analytics has been the go-to tool for parsing a website’s effectiveness for visitors. And with this data in hand, said developers and administrators can easily take the strategic opportunities heat mapping provides to transform their designs, flows and layout for optimal usage.

Map 100
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Who Analyzes the Analytics? (It’s us. We do.)

M+R

Note: The purpose of this document is to both outline new Google Analytics 4 (GA4) functionality and develop a set of M+R recommendations. Analytics are an essential tool for digital marketers and there’s a big shift underway as Google Analytics 4 (GA4) is being implemented. Universal Analytics (a.k.a. Event Types.

Analytics 105