How Nonprofits Can Track Google Grant Conversions in Google Analytics
Nonprofit Tech for Good
JULY 23, 2020
Conversion Tracking for the Google Grant is made possible by two free tools for nonprofits: Google Analytics and Google Tag Manager. The nonprofit with conversion tracking setup therefore has data for this algorithm to use, and it can bid higher with a greater degree of confidence. . What is Conversion Tracking? The process is: .
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