.orgSource

DECEMBER 17, 2024

For associations, leveraging AI is not merely advantageousits essential for remaining relevant in todays fast-evolving digital landscape. For associations, AI acts like a digital brain that can understand and respond to each member’s unique needs and interests. This ensures that offerings align with their evolving preferences.

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.orgSource

APRIL 1, 2025

The rapid pace of digital transformation, changing member expectations, and economic uncertainty require associations to rethink their business models and adapt to new realities. Embrace Digital Transformation What We Learned Technology is no longer just a toolit must be embedded into an associations core strategy.

Associations 221

Associations Case Study Leadership Studies 221

The NonProfit Times

DECEMBER 4, 2024

billion in 2023, according to Adobe Analytics. The GivingTuesaday data was collected and released by The GivingTuesday Data Commons. While some worldwide data was available, financial compilations from outside the United States was not yet available. Black Friday 2024 sales reached $10.8 billion, up 10.2% billion, a 10.7%

Digital 130

Digital Sri Lanka Pledge Donation 130

Nonprofit Tech for Good

FEBRUARY 2, 2025

Analyze Data: Use Google Analytics or a QR code analytics tracking platform (many QR code generators offer this) to track scans and measure campaign success. Using Data to Deepen Connections The data collected from your audience’s QR code usage can provide valuable insights and allow you to focus on specific details.

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Strategy Nonprofit Fundraising Volunteer 258

.orgSource

JANUARY 21, 2025

In todays fast-paced, digital-first world, associations need a clear roadmap to navigate disruption, adapt to member expectations, and drive impactful, sustainable growth. As associations tackle challenges like digital transformation and evolving member needs, knowing where to start can be daunting.

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.orgSource

MARCH 25, 2025

Solution: Agile Leadership & Strategic Adaptation To overcome these challenges, 340B Health implemented an agile governance model and a data-driven decision-making framework. Used predictive analytics to anticipate shifts in government regulations. By adopting Association 4.0 Positioning for Success in an Era of Disruption.

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.orgSource

JANUARY 22, 2024

Here on earth, empathy, or the ability to stand in someone else’s shoes, is equally valuable, and becoming more precious the further we move into the digital era. Recently, I’ve been writing about the importance of emotional intelligence for associations, particularly in their digital initiatives. How do you put emotion into data?

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Digital Life Data Skills 221

Byte Technology

JUNE 17, 2021

For online marketers, there is customer behavior digital tracking. What You Need To Know About Digital Tracking. For instance, a cookie can trace a customer on a site and provide a re-targeting ad later using its data. You will be unable to know their useful marketing data, gender, or age.

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Nonprofit Tech for Good

JULY 9, 2023

By Jo Boyle – a digital marketing expert with a wealth of experience in nonprofit fundraising and marketing. She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. Universal Analytics (UA) has stopped processing data.

Conversation 261

Conversation Analytics Track Google 261

Association Analytics

JUNE 21, 2023

But when it comes to a troubling relationship with your data, can you turn to those same people? If you’re struggling to find someone to share your data woes with, we’re here to help you decipher the signs and get you back on track. Older models tended to be AMS-centric, leading to siloed data, static reports, and that trapped feeling.

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Associations Challenge Data Taxonomy 319

Forum One

NOVEMBER 11, 2024

When it comes to embracing digital trends and technologies, the nonprofit sector has historically lagged behind other industries. But that all changed in 2020 when the Covid-19 pandemic forced digital onto the front burner. Suddenly, digital transformation wasn’t just an aspirational goal; it was a mission-critical investment.

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Digital Time Nonprofit Strategy 104

Nonprofit Tech for Good

SEPTEMBER 5, 2023

By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge. Among the innovative tools that have garnered attention is ChatGPT.

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Digital Strategy Create Guide 310

sgEngage

NOVEMBER 27, 2024

Quick Definition Online fundraising is the process of raising donations for a cause, project, or organization through digital platforms such as websites, social media apps, and email campaigns. An exception would be digital paid ad campaigns, where expenses run high based on the organization’s ad budget.

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Online Fundraising Support Digital 98

Nonprofit Tech for Good

MAY 16, 2024

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. But, the digital age has ushered in a new era, prompting a shift towards data-driven approaches. AI tools and predictive analytics are new.

Donation 262

Donation Fundraising Data Donor 262

Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . Dear Charity Clairity, We have some high-tech folks on our board, and some think we’re not doing enough digitally. The road to digital analytics maturity.

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Nonprofit Tech for Good

APRIL 13, 2025

Non-generative AI doesnt create new content; it analyzes data to make predictions, automate tasks, or surface insights. Think of tools like spam filters, donor segmentation algorithms, or predictive analytics that forecast campaign performance systems that excel at recognizing patterns in existing data. Thats the problem.

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Nonprofit Campaign Donor Relationship 141

NVIDIA AI Blog

MARCH 18, 2025

The first NVIDIA Blackwell-powered data center GPU built for both enterprise AI and visual computing the NVIDIA RTX PRO 6000 Blackwell Server Edition is designed to accelerate the most demanding AI and graphics applications for every industry.

University 112

University Data San Jose Generation 112

.orgSource

MARCH 20, 2023

The team is using the new analytics software to plan more effective outreach initiatives. Is it time to put a wrap on digital transformation? Yes, digital transformation depends on hardware and software. Digital transformation involves adopting a vision that continues to expand along with business and market possibilities.

Digital 221

Digital Leadership Process Adopt 221

NonProfit PRO

APRIL 13, 2023

To continue fulfilling their mission in this changing environment and effectively reach the next generation of donors, nonprofits will need to digitally transform their organizations and democratize data. Here are three steps nonprofits can take to acquire and use data more effectively.

Data 244

Data Nonprofit Strategy Environment 244

Association Analytics

OCTOBER 7, 2024

Associations are facing an issue of an increasingly digitized membership, and need to roll with the times to make sure their messaging and content reach the right eyes and ears, at the right time. A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this.

Content 169

Content Marketing Strategy Data 169

Association Analytics

SEPTEMBER 13, 2023

By harnessing the power of learning analytics, decision-makers can gain valuable insights into learner behavior, course effectiveness, and overall program success. Let’s dive into how learning analytics can drive engagement, improve course completion rates, identify gaps in learning programs, and optimize the learning experience.

Analytics 169

Analytics Education Program Impact 169

Nonprofit Tech for Good

JUNE 29, 2021

List compiled by Heather Mansfield , Editor-in-chief of Nonprofit Tech for Good and creator of the 101 Digital Marketing and Fundraising Best Practices for Nonprofits blog and webinar series. Google Analytics :: analytics.google.com. The service provides analytics and easy integration with multiple third-party tools.

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Resource Tools Free Nonprofit 354

.orgSource

OCTOBER 3, 2024

From cutting-edge AI applications to member-focused strategies, the event was packed with insights on how associations can stay ahead in an increasingly digital world. Data-Driven Decision Making: Utilizing data for strategic decisions was a recurring theme.

Associations 221

Associations Digital Director Strategy 221

Association Analytics

JULY 27, 2021

Today’s digital world offers tons of channels to share your content, which is great. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked. Here are some tips for using data to create relevant content for your members and customers.

Content 169

Content Taxonomy Data Strategy 169

Tableau

OCTOBER 8, 2021

It's more important than ever in this all digital, work from anywhere world for organizations to use data to make informed decisions. However, most organizations struggle to become data driven. Data is stuck in siloes, infrastructure can’t scale to meet growing data needs, and analytics is still too hard for most people to use.

Analytics 138

Analytics Google Service Government 138

Whole Whale

MARCH 18, 2025

Meanwhile, botsboth helpful and harmfulnow dominate web traffic, marking a fundamental shift in digital strategy. The Data Tell the Story Year Human Traffic (%) Good Bots (%) Bad Bots (%) 2019 62.8% Bad Bots (~32.2%) Automated threats like data scrapers, spammers, and cyber attackers. Human traffic dropped from 62.8%

Web 52

Web Digital Strategy Analytics 52

Towards Data Science

APRIL 6, 2023

Principles, practices, and examples for ensuring high quality data flows Source: DreamStudio (generated by author) Nearly 100% of companies today rely on data to power business opportunities and 76% use data as an integral part of forming a business strategy. Data quality is critical to delivering good customer experiences.

Analytics 98

Analytics Team Data Test 98

Tableau

JUNE 6, 2022

Product Marketing Manager, Embedded Analytics, Tableau. Embedding analytics is a way we can help our customers make smarter decisions and achieve greater success. When creating an embedded analytics offering, the biggest decision is whether to build an in-house solution or purchase a turnkey solution. Bronwen Boyd. June 7, 2022.

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Analytics Build Data Accessibility 118

Nonprofit Tech for Good

DECEMBER 13, 2021

Here’s the good news: with preparation and a pulse on the right data and information, it is possible to get a handle on the task and get a big picture of your organization’s needs. Step 3: Examine Analytics and Collect User Feedback. In addition to analytics, you will also need to get feedback from actual users of the site.

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Websites Analytics Project Nonprofit 316

Whole Whale

JULY 30, 2024

In this article on how to find campaign data in GA4, we will start with reviewing that your tracking is properly established, then we will provide some tips, tricks, and insights for finding campaign data in GA4 itself. Step 1: Ensure Proper GA4 Installation GA4 is Google’s newest iteration of the Google Analytics platform.

Analytics 96

Analytics Campaign Google Data 96

Nucleus

NOVEMBER 22, 2021

Titled “Reduce Data Sprawl Because Your (Business) Life Depends On It”, he made the case that “big data” has become “monster data” and is an accelerating problem. He defines Data Sprawl as the ever-increasing amount of new data that organizations of all kinds find spread across a variety of systems and storage locations.

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Life Data Analytics Gartner 130

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. 3) Monitor your LinkedIn Analytics. and the best way to learn is to spend an hour or so a month studying your analytics. 4) Experiment with LinkedIn Ads (maybe).

Linkedin 363

Linkedin Practice Nonprofit Social Media 363

sgEngage

JULY 3, 2024

However, with the right allocation of resources and effective use of analytics, nonprofits can tap into marketing channels and strategies that offer high returns. Keep in mind that you can only track impressions—and many of these metrics—for digital marketing. Find your click-through rate by using analytics tools to track clicks.

Metrics 118

Metrics Analytics Marketing Nonprofit 118

M+R

DECEMBER 9, 2022

Note: The purpose of this document is to both outline new Google Analytics 4 (GA4) functionality and develop a set of M+R recommendations. Analytics are an essential tool for digital marketers and there’s a big shift underway as Google Analytics 4 (GA4) is being implemented. Universal Analytics (a.k.a. Event Types.

Analytics 105

Analytics Google Track Donation 105

Nonprofit Tech for Good

AUGUST 21, 2024

We’ve also seen a shift towards data-driven strategies. More nonprofit organizations are investing in data analytics to tailor their strategies, campaigns, and messages for better engagement and increased impact. Predictive analytics for targeted campaigns: AI can predict future supporter behaviors by analyzing past actions.

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Mobile Trend Social Media Donation 318

Forum One

OCTOBER 23, 2023

By exploring the potential of AI, data, and digital tools, mission-driven organizations can streamline their operations, improve decision-making, and engage with their audiences more effectively. These areas are critical for improving government services, increasing transparency, and protecting sensitive data.

Government 94

Government Impact Digital Trend 94

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. 8) Get to know your Twitter Analytics Dashboard. Twitter Analytics offers extensive insight into your Twitter activity. Twitter is not for every nonprofit.

Twitter 354

Twitter Practice Nonprofit Social Media 354