NTEN

JUNE 29, 2011

If you're on Convio, sourcing Facebook recruits is easy. It's critical for us to leverage alternative methods in order to maintain our level of influence. In fact, if you're using Facebook correctly, it should be strongly integrated with your email campaigns and BOOST overall campaign response. So, Facebook shows potential.

ROI 94

ROI Facebook Advocacy Social Media 94

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

I'm working on another screencast (sponsored by NTEN and SalesForce ) about the SalesForce/Google Ad Words Integration. If you're using Goolge Analytics goals, you've already thought through some of this. There are some other methods you can use. You'll get some bonus information if you have Google Analytics goals set up.

Adwords 69

Adwords Google Game Campaign 69

Connection Cafe

JUNE 4, 2010

Based on current trends as reported by Target Analytics and Convio, I think the typical organization will (or should) be raising at least 50% of its revenue from individuals via channels other than direct mail by 2016. But this takes a commitment and focus to integrating your message across traditional and digital channels.

Channel 30

Channel Integration Digital Mail 30

Connection Cafe

DECEMBER 27, 2011

For the most part, what holds true in the for-profit sector carries over to the nonprofit sector as well – a seamless, integrated engagement experience that feels as though it has been personalized for me. Integrated Interaction. Call it integrated. What is their preferred method of contact? Value is critical.

Database 29

Database Channel Mail Interaction 29