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Internet Strategy on the Cheap: Tools and Resources

Have Fun - Do Good

Odeo: Free [link] Copyright Free Music Podsafe Music Network. Mac or PC [link] GarageBand: Free with Mac [link] Podcast Hosting Liberated Syndication https://www.libsyn.com. $5-$30 5-$30 based on how many MB's of storage you need.

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Questions to Ask During the RFP Process

Whole Whale

What is their background or experience in Google Analytics and web tracking for impact? What CRM systems (such as Convio, Democracy in Action) do their technologies integrate with? Who will own the copyrights associated with their work on your web project? Have they developed other sites related to your particular cause?

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professionals

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Google AdWords for Nonprofits: 10 Tips About Keywords - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Take advantage of Google Analytics to get in-depth reports on various aspects of your campaign. Copyright © 2008, Care2.com Use the AdWords ad serving service : This provides a platform that displays ads with highest click-through rates more frequently than ads with lower rates in the same ad group. Was it successful?

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Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

According to Target Analytics, which analyzed over 70 nonprofits direct mail programs, response rates have been declining over the past two years, and this decline is accelerating. In the words of Vinay Bhagat, CEO of Convio : “Donors increasingly prefer online channels. February 24, 2009 | Laura Copyright © 2008, Care2.com

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Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

According to Target Analytics, which analyzed over 70 nonprofits direct mail programs, response rates have been declining over the past two years, and this decline is accelerating. In the words of Vinay Bhagat, CEO of Convio : “Donors increasingly prefer online channels. February 24, 2009 | Laura Copyright © 2008, Care2.com