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Level Up Your Marketing with Analytics

Association Analytics

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. In today’s world, success is measured by more than just clicks and open rates. Association Analytics Tip: Always be deliberate in the data you ask for! This is important for conversion metrics or click-through success metrics.

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How to Make Analytics a Priority – Finally!

Association Analytics

You probably have a long list of great things you want to accomplish this year…including making analytics a priority. We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. Let’s build your business case to make data analytics a top priority: 1.

Analytics 169
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Google Analytics and Benchmarks: HAWK

M+R

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? We’ll wait.

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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

What could be more personal than a good old-fashioned conversation? Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. Consider this—the typical sales funnel puts a conversation at the end of multiple one-way interactions.

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Data Wrangling Blues

Association Analytics

This was a familiar conversation in our small association where a handful of key employees worked well into many evenings compiling data from multiple sources. We could rely on the accounting system, but only for things that were created and contained within a journal entry. It was always the same story. And the examples go on and on.

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15+ First-Rate Silent Auction Software Tools for Nonprofits

Qgiv

As you begin planning your silent auction, you may think you have everything you need: you’ve procured enticing items , set up a simple bidding system, and printed invitations to send out for your event. Data Reporting and Smart Reports : Access detailed performance insights and donor analytics. Pricing Contact Gratavid for pricing.

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How is GA4 Different Than Universal Analytics (UA)?

Whole Whale

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on.