Forum One

JANUARY 28, 2025

We call these big, beautiful, but often distracting numbers vanity metrics high-level data points that dont point to actual performance and its important to know the appropriate time and place to use them. Getting, shall we say obsessed, with this number may lead to inaccurate or incomplete comparisons.

Metrics 40

Metrics Analytics Action Social Media 40

Whole Whale

DECEMBER 19, 2024

We call it the “Last-Click Fallacy” – the mistaken belief that the final touchpoint before conversion deserves all the credit for the outcome. Yet this is exactly what happens in digital marketing when we give all the credit to the last-click before conversion.

Metrics 52

Metrics Marketing Social Media Analytics 52

Association Analytics

FEBRUARY 14, 2022

You probably have a long list of great things you want to accomplish this year…including making analytics a priority. We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. Let’s build your business case to make data analytics a top priority: 1.

Analytics 169

Analytics Associations Case Study Data 169

Association Analytics

SEPTEMBER 27, 2023

Especially in associations, analytics can provide invaluable insights, guiding strategies and shaping outcomes. However, the hurdle remains: how do you convince the powers-that-be to earmark a slice of the budget for analytics? However, the trick is to shift the conversation from the process to the outcomes.

Analytics 169

Analytics ROI Associations Analysis 169

Tableau

SEPTEMBER 7, 2023

That’s why it’s never been more essential for companies to create a comprehensive analytics strategy and become data-driven. Tableau Pulse In the past, proficiency in data and analytics required specific skill sets. Your personalized Tableau Pulse homepage displays a summary of the key metrics that you follow.

Analytics 141

Analytics Data Metrics Summary 141

Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Conversion Rate. Measuring Conversions on Social Media. Engagement Rate.

Social Media 122

Social Media Conversation Track Media 122

Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. The road to digital analytics maturity.

Analytics 130

Analytics Digital Tools Nonprofit 130

Qgiv

JANUARY 12, 2022

Data analytics for nonprofits is just as valuable … and even more crucial. To get started, let’s go over some of the types of metrics your nonprofits can track: Types of Data Analytics for Nonprofits. Fundraising Metrics. One of the most crucial data sets to keep an eye on are your fundraising metrics.

Analytics 97

Analytics Data Nonprofit Metrics 97

Nonprofit Tech for Good

JANUARY 10, 2022

Prior to the Google Grant application there are a few steps that must be completed first: Make sure you have Google Analytics set up on your website. All accounts created after January 2018 must have conversion tracking in place in Google Ads and need to have at least one meaningful conversion per month. Use Lots of Keywords.

Grant 345

Grant Google Guide Nonprofit 345

Bloomerang

AUGUST 16, 2021

Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. That’s why you need an analytic, numbers-based perspective to strategy and planning. Here are some of the questions you might ask in order to understand what metrics to track: . Let’s say you’re a food bank.

Analytics 126

Analytics Strategy Fundraising Social Media 126

Whole Whale

OCTOBER 9, 2024

Google Analytics 4 (GA4) introduces a new approach to data analysis, providing enhanced features for explorations and reporting. This guide will walk you through using the date range tool in GA4’s explorations and reporting functionalities, ensuring you can harness the full potential of your analytics data.

Analytics 98

Analytics Google Time Comparison 98

CauseVox

OCTOBER 10, 2024

You can use tools like surveys, interviews, or data analytics to understand this (more on that below). Study Social Media Analytics Monitor Analytics Diligently This means tracking your website and social media metrics like page views, click-through rates, and the time spent on various sections of your website and social media platforms.

Social Media 97

Social Media Media Tips Social 97

Tableau

JANUARY 15, 2021

Data and analytics have long been known to accelerate business transformation and growth, but in this digital age where people spend significant time both online and offline it’s imperative that organizations start looking at data in a new way. Andrew Beers. Chief Technology Officer, Tableau. Kristin Adderson. January 15, 2021 - 10:38pm.

Analytics 111

Analytics Experiment Data Digital 111

Nonprofit Tech for Good

APRIL 10, 2022

It’s OK to not include links in conversational tweets and replies, but even then sharing links to resources or call-to-actions (CTAs) is often appropriate and useful, especially in Twitter Threads. That said, if engaging in a public conversation on behalf of your organization on Twitter is unsettling, there are other ways to engage: 1.

Twitter 346

Twitter Practice Nonprofit Social Media 346

Association Analytics

APRIL 8, 2021

The metrics you use to measure your progress toward a business objective are key performance indicators (KPIs). What metrics could you use to predict whether you will achieve your goals ? These metrics are called leading indicators. Ready to start your data analytics journey? Develop KPIs for Your Goals.

Goal 192

Goal Data Articulate Analysis 192

Whole Whale

JULY 30, 2024

Step 1: Ensure Proper GA4 Installation GA4 is Google’s newest iteration of the Google Analytics platform. Curious how GA4 differs from the old Universal Analytics, check out Whole Whale’s article comparing the two platforms. NOTE: GA4 dimensions are scoped differently based on the metrics you want to look at.

Analytics 96

Analytics Campaign Google Data 96

Bloomerang

DECEMBER 12, 2024

Monitor email metrics such as open and clickthrough rates to determine how frequently supporters open your emails. Evaluate if these metrics change when you adjust your email frequency. Track email metrics to optimize your strategy. Average email conversion rates for nonprofits vary widely based on email type.

email 92

email Marketing Guide Nonprofit 92

M+R

APRIL 16, 2024

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? We’ll wait.

Benchmark 75

Benchmark Analytics Google Comparison 75

The Next Web

MARCH 2, 2014

To measure the return on investment – or ROI – of your SEO campaigns, utilize the information aggregated from Positionly and Google Analytics to pull through the data and analyze patterns in traffic, increases in links, sustainable traffic and above all, increases in revenue. Rising non-branded organic traffic. Increased inbound links.

ROI 159

ROI Measure Websites Analytics 159

Tableau

SEPTEMBER 7, 2023

That’s why it’s never been more essential for companies to create a comprehensive analytics strategy and become data-driven. Tableau Pulse In the past, proficiency in data and analytics required specific skill sets. Your personalized Tableau Pulse homepage displays a summary of the key metrics that you follow.

Analytics 97

Analytics Data Metrics Summary 97

sgEngage

JANUARY 23, 2025

” Monitor Performance Regularly: Track key metrics like CTR and conversion rates, making adjustments as needed to maintain compliance and optimize results. An example would be using Google Analytics to track donations or sign-ups and adjust targeting to focus on effective audiences. .” Bad: “We need donations.

Grant 102

Grant Impact Google Nonprofit 102

Achieve

MAY 3, 2024

Let's explore how data analytics can be strategically applied to crucial components of your fundraising event, helping guide you towards making more informed decisions and impactful outcomes. These can include surveys, one-on-one conversations, or anonymous comment cards.

Analytics 98

Analytics Data Fundraising Spam 98

Whole Whale

OCTOBER 2, 2024

Google Analytics 4 (GA4) is a powerful tool for monitoring and analyzing your website data. Defining Active Users in Google Analytics 4 In GA4, active users represent the number of unique users who had an engaged session on your website or app within a specified time frame, such as the last 28 days.

Active 98

Active Activities Activism Difference 98

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. About the Author.

Fundraising 273

Fundraising Strategy Nonprofit Social Media 273

sgEngage

APRIL 8, 2022

The eighth annual Blackbaud Target Analytics donorCentrics Sustainer Summit brought together 36 of the nation’s large national fundraising organizations to share results and discuss sustainer growth and retention strategies against the backdrop of the pandemic and other significant events that impacted donors and giving in 2020 and 2021. .

Blackbaud 98

Blackbaud Analytics Retention Donor 98

TechCrunch

AUGUST 21, 2023

Apple announced today several new updates to its podcast creator tools, including, most notably, the addition of Subscription Analytics within Apple Podcasts Connect — the dashboard where podcasters track how their listeners engage with their shows.

Podcast 89

Podcast Analytics Integration Tools 89

sgEngage

DECEMBER 19, 2024

Findings from M+RBenchmarks reveal that simplifying donation pagesstreamlining fields and focusing on clarityleads to better conversion rates. These metrics can then guide layout decisions, calls-to-action, and content structure. A user-friendly donation form helps too.

Websites 97

Websites Design Collaboration Nonprofit 97

Tableau

JANUARY 27, 2021

This week, Gartner published the 2021 Magic Quadrant for Analytics and Business Intelligence Platforms. In every release, we're making Tableau easier to use, more powerful, and simpler to deploy to support governed data and analytics at scale. Accelerate adoption with intuitive analytics that people love to use.

Gartner 102

Gartner Analytics Platform Business 102

Tableau

AUGUST 11, 2021

So how do we put that all-important data at the center of every conversation? That’s why we’re putting analytics into the flow of business. Together, Tableau and Slack broaden the reach of analytics across your organization and help everyone make data-driven decisions faster. . Sharing performance metrics with stakeholders?

Work 123

Work Analytics Collaboration Metrics 123

Nimble AMS

AUGUST 23, 2022

According to Community Brands 2022 Association Trends Study, while data analytics is a higher priority for organizations, just one-third of association professionals report their data is excellent or very good. Get the conversation started by asking the following questions: . What is the state of your member data?

Organization 134

Organization Data Associations Analytics 134

Forum One

APRIL 23, 2024

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. On July 1, 2024, Google will permanently remove access to all Universal Analytics data.

Analytics 71

Analytics University Data Google 71

Whole Whale

MARCH 18, 2025

Traditional metrics like pageviews and session duration are increasingly influenced by bot behavior. This dual-audience analytics approach provides a complete picture of your digital presence and impact. Evolve Your Analytics Approach Pay attention to both traditional web analytics and how AI systems interact with your content.

Web 52

Web Digital Strategy Analytics 52

Nonprofit Tech for Good

JANUARY 17, 2019

You can set up the posting times by looking at your analytics to see which are the best times to reach your audience. Your success metrics can focus on likes, comments, shares, clicks, and even conversion. Blend your creative and analytical skills to improve your social presence in 2019! 5) Pick the right tools.

Social Media 276

Social Media Calendar Content Media 276

Tableau

MARCH 3, 2022

Tableau has been named a Leader in the Gartner Magic Quadrant for Analytics & Business Intelligence Platforms for the 10th consecutive year. Introduced Slack-first analytics to put data in the flow of work —and at the center of every conversation. Empower everyone with analytics. Put analytics in the flow of work.

Gartner 98

Gartner Analytics Business Platform 98

Tableau

MARCH 3, 2022

Tableau has been named a Leader in the Gartner Magic Quadrant for Analytics & Business Intelligence Platforms for the 10th consecutive year. Introduced Slack-first analytics to put data in the flow of work —and at the center of every conversation. Empower everyone with analytics. Put analytics in the flow of work.

Gartner 98

Gartner Analytics Business Platform 98

Wild Apricot

DECEMBER 21, 2017

Sales Ops Metrics & KPIs. Performance Metrics Analyses. Selection of Key Sales Metrics to Adopt. Conversion Rates. Data Analytics. Today, sales teams harness the power of big data analytics, artificial intelligence and machine learning to improve performance and future proof profitability. Performance.

Structure 161

Structure Metrics Synchronous Train 161

Amy Sample Ward

OCTOBER 18, 2011

My latest contribution to the Stanford Social Innovation Review is now up – you can read it and join the conversation on the SSIR blog , or read the full post below. Metrics that Matter. One of the new changes to Facebook is the expansion of Insights, the Facebook analytics tool.

Facebook 196

Facebook Change Nonprofit Tutorial 196