Whole Whale

MARCH 27, 2023

As you may know, Google Analytics is deprecating support for the 13+-year-old Universal Analytics. After it stops collecting data in July of 2023, it officially will be deleting account data at the end of 2023. More details on this from Google: Export and share reports – Analytics Help.

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University Analytics Data API 52

Allegiance Group

FEBRUARY 27, 2024

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. You’ll be pulling in rich data in no time! What Is Google Analytics 4?

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Analytics Google Fundraising Track 52

Pamela Grow

OCTOBER 30, 2023

To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. Your data can reveal hints about donors’ giving preferences, giving capacity, willingness to give, and the reasons why they support your cause. Monitor data and adjust your appeals. Determine your objectives.

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Analytics Data Giving Metrics 52

Association Analytics

APRIL 8, 2021

Data provides actionable insights and can give associations a navigable path to make better informed business decisions. And yet, the ability to use data to serve your association’s mission has never been more important and timely. Developing a SMART goal is seldom complex from a data standpoint. Formulate SMART Goals.

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.orgSource

JUNE 19, 2024

Strategic IT Focus The people side of technology is one of Thad’s current priorities. Thankfully, at AGU the culture is very strong and very people-centered. I need to ensure that we have open conversations, and that people are comfortable challenging ideas and concepts. We listen and learn from each other,” Thad says.

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Technology Culture Taxonomy Associations 221

.orgSource

OCTOBER 1, 2023

I urge my clients to study data to understand how to deliver the individualized service their members want. And, data is important, but there’s a simpler path to engagement that sometimes gets neglected. What could be more personal than a good old-fashioned conversation? Customize is the marketing mantra of the hour.

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Las Vegas Conversation Cancer Offline 251

TechImpact

JULY 30, 2014

Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Want to know how many people landed on your website this month? Use funnel conversion tools.

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Analytics Statistics Google Demographics 223

DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. 4 Types of Data Analytics.

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Association Analytics

MARCH 1, 2023

The best part is that you already have access to a major part of the solution – your data! Look Beyond Top Line Revenue Most people define success by revenue generated, but in today’s economy, we need to go beyond the numbers. That’s why it’s also important to view behavioral data alongside survey data.

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Association Analytics

FEBRUARY 20, 2024

When you’re working with limited resources it can be a struggle to both get new people in the door and then keep them there once you do. The people on your list are likely not all members but they signed up for a reason. Plan ahead, so you’ll know what data to track. It’s no secret that growing membership is hard.

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Create Strategy Associations Registration 169

Bloomerang

AUGUST 16, 2021

Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. That’s why you need an analytic, numbers-based perspective to strategy and planning. Do you know what topics people care about? Start with benchmark data. Track your own data.

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Analytics Strategy Fundraising Benchmark 125

Candid

JANUARY 5, 2023

If you’ve been waiting for an invitation to the data conversation, this is it. Whether you’re a nonprofit, funder, or a consortium of both, fundamental questions are surfacing about social sector data that merit your attention. Is social sector data a type of public good? Shahar Brukner, CEO, impala .

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Data San Antonio Social Philanthropy 107

Qgiv

JANUARY 25, 2023

Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. This blog post will discuss what Google Analytics 4 is, why nonprofits should use Google Analytics 4, and how to get started with Google Analytics 4.

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.orgSource

JULY 22, 2024

More fortunate groups avoid meltdowns by using data to predict future scenarios. Organize the Effort A well-defined oversight and change management structure ensures that the right people are ready to lead that charge. They should be ready to honestly assess the organization’s status. I encourage you to read the full article.

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Associations Phase Exercise Leadership 221

TechImpact

SEPTEMBER 22, 2014

Analytics serve as a window into the effectiveness of your nonprofit’s content marketing. Last week, we discussed the importance of paying attention to and reporting on your nonprofit’s website analytics. Last week, we discussed the importance of paying attention to and reporting on your nonprofit’s website analytics.

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Analytics Twitter Nonprofit Statistics 177

Whole Whale

MAY 11, 2022

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on.

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Analytics University Difference Metrics 59

.orgSource

APRIL 25, 2023

Whether it’s a restaurant, hotel, or doctor’s office, people create that five-star experience. Podcast , I talked with Sarah Mitial, Founder and CEO of People Architecture Group. People Architecture inspires and builds innovative HR business solutions one client at a time. Begin with the data,” Sarah responded.

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Application Statistics Culture Job 221

.orgSource

JULY 25, 2023

I wasn’t able to cover Jane and Amy’s conversation in one post, so I’m taking up the thread again here. There’s a lot of news right now about people using AI to achieve better results. Supercharge SWOT Analytics “There are so many marketing tasks where AI can take up the drudgery and open space for more creative pursuits.

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Forum One

APRIL 28, 2022

Conversational marketing speaks to the growing expectation of a personalized experience and the opportunity to connect and start a one-to-one conversation. . Coined by our partners at Drift , conversational marketing aims to guide users through an engagement funnel more quickly by using real-time conversations.

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Conversation Marketing FAQ Nonprofit 57

VisionLink

AUGUST 31, 2023

Visionlink builds integrated software solutions, with expert consultation and implementation services, to transform people-serving organizations. You will build data capture and management solutions, work on data migrations and conversions, build reports and analytics, and create website pages using HTML4.

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Team Colorado Disaster Evaluation 130

M+R

DECEMBER 8, 2023

Lots of people are worried that this will strip out all of their tracking and they’ll never be able to source a donation ever again—a.k.a. They pass important information to your CRM or analytics tracking system and website. UTMs are specific to Google Analytics. billion people. the nonprofit fundraising apocalypse.

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Track Digital Change Fundraising 111

Forum One

APRIL 14, 2021

Though conversational marketing is relatively new, it speaks to the growing expectation of a personalized experience and the opportunity to connect and start a one-to-one conversation. Generally speaking, traditional online forms are seeing fewer conversions on websites for things such as e-newsletter signups or white paper downloads.

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Conversation Marketing FAQ Nonprofit 65

Nonprofit Tech for Good

DECEMBER 13, 2021

Here’s the good news: with preparation and a pulse on the right data and information, it is possible to get a handle on the task and get a big picture of your organization’s needs. Step 3: Examine Analytics and Collect User Feedback. In addition to analytics, you will also need to get feedback from actual users of the site.

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Websites Analytics Project Proposal 309

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. People who are active on Twitter tend to be plugged into current events and trending news. 8) Get to know your Twitter Analytics Dashboard.

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Nimble AMS

JULY 18, 2023

Artificial intelligence and machine learning algorithms are being used to analyze user data and behavior, enabling software products to better deliver personalized experiences in real time. Voice and conversational personalization. AI-driven, real-time personalization. Contextual personalization. Hyper-personalization.

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Personal Associations Trend Experiment 126

Saleforce Nonprofit

SEPTEMBER 3, 2021

By: Rakesh Bharania, Director, Humanitarian Impact Data, Salesforce.org and Alex Parker, Senior Platform Architect, Salesforce.org. In recent years, the international humanitarian community has responded with a number of data protection guidance documents, such as those from USAID , ICRC , OCHA , and the Harvard Humanitarian Initiative.

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Practice Data Afghanistan Environment 119

.orgSource

DECEMBER 26, 2022

With the introduction of culture to a digital environment, we saw interpersonal dynamics in a new light.orgCommunity , our professional development and networking organization, was thrilled to host two in-person events that brought people together to explore those themes and discuss significant issues that emerged from our post-pandemic experience.

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Culture Technology Community Associations 221

The MatrixFiles

DECEMBER 15, 2022

Matrix Group Creative Director Alex Pineda and Lead Front-End Developer Jaime Quiroz have suggestions for a few simple upgrades and updates you can make that will improve your user experience, give you more accurate data, and help you better serve your members. Take a look at your analytics. Speaking of Analytics….

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PDF Analytics Search Template 130

Qgiv

JULY 28, 2021

Data is the key, as it is in all things related to your fundraising outreach. After all, strong donor data can tell you what areas to focus on, how to engage donors more relevantly, and what changes you should make to improve results in the future. Calculating your online conversion rate for mobile users requires a little more work.

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Mobile Question Data Help 52

Candid

AUGUST 5, 2024

But without the solid data market research can provide, nonprofits may make decisions based on assumptions that lead to misaligned strategies and missed opportunities for retaining donors and volunteers and attracting new ones. They also offer resources for parents and teachers to facilitate these important conversations.

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Research Marketing Impact Tips 86

.orgSource

APRIL 29, 2024

For those who embrace KISS and want messy AI made more tame and tractable, I’ll offer my podcast conversation with David Reid. You can purchase this skill on a variety of levels from a chatbot for your website to a virtual assistant or a data analytics application. A better question might be to ask what it can’t accomplish.

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Learning Brain Associations Childhood 221

NetWits

APRIL 11, 2013

This post is part of an ongoing series about getting the most out of Google Analytics. If you’d like to start with the basics, read Intro to Google Analytics or Understanding your Audience through Analytics. Or, check out all of My Posts on Google Analytics. Visits with conversions. New visitors.

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Analytics Google Search Comparison 129

3rd Sector Labs

AUGUST 15, 2014

Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. Our corporate marketers understand the criticality of data all too well, especially retailers. Use small data (i.e. Use small data (i.e.

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Digital Data Marketing Org 138

M+R

JUNE 18, 2024

Third-party cookies are the core technology that allows media companies and advertisers to follow people around the internet. But we think nonprofits are better served by framing this as a (much-needed) update: we’re replacing third-party cookies with a more durable approach that’s better for the everyday people interacting with our ads.

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Alternative Google Audio Test 105

ASU Lodestar Center

JUNE 1, 2022

For example, Barack Obama reaches over 100 million people with each tweet. AI analytics. AI analytics is a description of a type of machine learning that mines insights within a dataset. AI analytics automates much of what a data analyst would do. McKinsey’s data supports this idea. Sentiment analysis.

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Fundraising Analytics Nonprofit Analysis 98

.orgSource

FEBRUARY 5, 2024

It’s a good idea to include people from outside your organization’s playing field who can introduce a different point of view and push the group forward.” I think a lot of people are tired of the politics that pervades many associations. Value Talent Put people on the team who contribute to the culture.

Associations 221

Associations Jordan Model Environment 221

Connection Cafe

DECEMBER 3, 2019

This is prompting some very real questions about how to move forward—especially for the small er foundations and for healthcare organizations that have relied on a couple staff people, a committee , or lots of events to facilitate community giving. . P lans to use data don’t have to be complicated to be good.

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