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Boost Your Career by Leveling Up Your Analytics Skills

Association Analytics

In today’s data-driven world, having knowledge of analytics and data is a must. The more data and analytics skills you have, the more valuable you are to any organization and the more successful you’ll be in advancing your career. Not one of them said with data or analytics.

Analytics 321
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy. Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content.

Data 210
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Level Up Your Marketing with Analytics

Association Analytics

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. This information could have been compiled from another department. Analyze Performance.

Analytics 169
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How to Use Data to Drive Your Content Strategy

Association Analytics

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

Taxonomy 169
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10 Website Maintenance Tips for Nonprofits

Nonprofit Tech for Good

1) Use a top-rated Content Management System (CMS) platform. 3) Use and monitor Google Analytics. Google Analytics is an essential website analytics tool for nonprofits. Google Analytics is free to use and its most recent upgrade is named GA4. 4) Prioritize SEO. 5) Install SSL certificates on your website.

Websites 288
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Should you continue to host hybrid or virtual events in a post-pandemic world?

Association Analytics

The data that you gathered from these events is a valuable asset to help inform your decision. Leveraging analytics will help you identify if there is value in continuing hybrid or online events for your organization. Before the pandemic, there were many challenges with setting up real-life experiences to test your hypotheses.

Hosting 321
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What is Information Architecture? The Un-Flashy Key to Nonprofit Website Success

sgEngage

While I applaud the designers of these templates for the beauty and even the adaptability of the templates to fit a variety of website types, I want to make a case for the value of a good Information Architecture. Information Architecture (IA) is the structural design of a website. Findability. Scalability.

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