Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. The road to digital analytics maturity.

Analytics 111

Analytics Digital Tools Measure 111

Whole Whale

MAY 2, 2024

Have your interns take the Whole Whale Be Your Own Social Media Guru course to better understand the theory and analytics behind major platforms. Social media analytics report Have your intern review the past year of posts and data from your major platforms. Bonus, have interns take the Whole Whale content marketing and SEO course.

International 52

International Program Ideas Data 52

Whole Whale

JANUARY 26, 2022

AmeriCorps offer amazing training for new members before they embark on their service journeys, their online course catalog covers an amazing breadth of content. These nonprofits then, in turn, have begun to need digital marketing/analytics/content and other digital-first work done by staff and AmeriCorps members. .

Americorp 98

Americorp Training Train Digital 98

Amy Sample Ward

FEBRUARY 23, 2012

The goal of this webinar was to provide some baseline tools to help manage the incoming and the outgoing content across all channels an organization may be using to communicate and connect. How to get started: I suggest using Netvibes , you can also try iGoogle or even Google Reader. Content Map. Why create a content map?

Social Media 249

Social Media Management Media Social 249

Amy Sample Ward

JUNE 6, 2011

Community Map Template: [link]. Content Map Template: [link]. Google Analytics for Facebook Pages. Google Analytics for Wikispaces. Here are the slides from the session and links to get you started: Social Media in 30 Minutes a Day. View more presentations from Amy Sample Ward. We Are Media.

Social Media 278

Social Media Wikispaces Media Template 278

sgEngage

AUGUST 23, 2023

Have you ever experienced a twinge in your neck, itch in your throat, or another random symptom, and turned to Google for answers? Healthcare website visitors search for crucial medical advice, doctors’ names and contact information, a map of your facility, or other must-have information. Assess website analytics.

Websites 86

Websites Organization Tips Map 86

Nimble AMS

MAY 25, 2022

Engage potential members through branded content and personalized communications. Nimble AMS delivers a highly personalized member experience with the power of AI and predictive analytics, configurable reports and dashboards, and easy integration with career center resources and learning management software (LMS).

Associations 124

Associations Technology Adopt Jordan 124

sgEngage

APRIL 18, 2022

Have you ever experienced a twinge in your neck, itch in your throat, or another random symptom, and turned to Google for answers? In this guide, we’ll cover the top four best practices to enhance your healthcare organization’s website: Map and optimize the user journey. Map and optimize the user journey. Let’s dive in!

Websites 84

Websites Organization Tips Map 84

Whole Whale

JANUARY 18, 2021

We want to reduce users that experience these funky behaviors, so we can use tools like Google Analytics to see when our website has the least amount of users visiting. . Keep a spreadsheet containing a list of old urls that map to the new ones so you have an idea of how users are reaching new pages from old urls. Check 404s.

Site 52

Site Map Google Test 52

Nonprofits Source

MAY 25, 2023

In this article, we’ll explore key tips to increase your patient acquisition rate: Use Patient Journey Mapping Keep a Pulse on Reviews Optimize for SEO Partner with a Digital Marketing Keep in mind that patient outreach is directly tied to patient outcomes. That said, let’s explore these tips in more detail. Monitor reviews.

Goal 52

Goal Tips Review Map 52

Whole Whale

JANUARY 27, 2022

First, shameless plug for Whole Whale tools that will help a team working to increase a social presence: Linkedin tips article Whole Whale’s Social Media Course NonprofitNewsFeed.com is a weekly nonprofit news feed that can give your team ideas for content for a CEO to react to. LinkedIn Analytics with Shield AI tool for a personal profile.

Profile 98

Profile Social Linkedin Audio 98

Amy Sample Ward

MAY 4, 2011

It was nearly their last class of the term, and we had some great conversations about process and implementation of content planning and community engagement. Community & Content. You can also use these links to get the templates: Community Mapping template. Content Mapping template! Analytics and Metrics.

Lecture 137

Lecture Storytelling Data Strategy 137

AccelEvents

JUNE 21, 2021

To tackle this, we will first map out your event marketing funnel and then highlight how an event marketer can boost sales at every stage of that funnel. But, by mapping the marketing funnel stages, you can more effectively move registrants towards that goal. . Mapping Leads at Every Marketing Funnel Stage.

Marketing 91

Marketing Registration Map Virtual 91

Amy Sample Ward

JANUARY 20, 2011

We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). Community Mapping. >> Content Mapping. >> Presentation.

Metrics 219

Metrics Community Map Template 219

NonProfit Hub

SEPTEMBER 16, 2014

Andrew Garberson is a guest contributor for Nonprofit Hub and the Manager of Search at LunaMetrics , a Google Analytics certified partner and search marketing consultancy. In addition to leading the SEO and PPC departments, Andrew is a GAIQ certified analytics junkie with a special interest in nonprofit marketing.

Google 55

Google Chicago Search Nonprofit 55

NetWits

SEPTEMBER 5, 2012

They give you a way to prioritize content based on what resonates with your audience so that you can keep focus and REDUCE THE NOISE. By going through card sorting activities with your audience groups, you will be sure to create an intuitive navigation and content flow that makes sense to your users. You’ve prioritized your content.

Design 247

Design Web Guide Slides 247

Care2

JANUARY 6, 2009

In part 1 of this series, we discussed how to correctly install your Google Analytics. This is the most important part of your web analytics. Google Analytics has proven particularly helpful for content-based sites and commerce sites. Is it to gather donations or content? Average time on site.

Analytics 54

Analytics Google Websites Metrics 54

Amy Sample Ward

JULY 29, 2011

Some of the questions raised in the webinar chat focused on the role of public media organizations as content creators and how community-driven engagement fits in the work they do. How is your station creating ways for the community to actually inform the services or programs or content you provide and create? Content Map Template.

Social Media 178

Social Media Public Media Community 178

Forum One

APRIL 8, 2021

In our recent webinar on “Optimizing Instead of Redesigning Your Website” , we talked through the following six tips you can implement right now to optimize your content and increase engagement with your current website. Personalize your content. Start by understanding your audiences and tailoring content and outreach to their needs.

Impact 78

Impact Channel Audience Content 78

Byte Technology

MARCH 21, 2017

Vipress thrives on customization, and the video magazine theme comes with a modular layout that allows designers to build their unique homepage with content blocks. Lastly, Videobox is great for those designers who want to embed video services into their site to really increase their exposure across social media platforms.

WordPress 100

WordPress Picture Video Widget 100

Connection Cafe

JUNE 21, 2011

This post is the third in an ongoing series about Google Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from Google that you can add to your site to give you information about how people are coming to your website and how they behave when they get there.

Analytics 30

Analytics Google Language Picture 30

Classy

JUNE 8, 2021

Creating a LinkedIn Page for your nonprofit and posting content on a regular basis can help you attract a loyal and dedicated following on the platform. But as you gain more followers, you also gain access to their networks, since the content they’re engaging with will show up on their connections’ feeds. .

Linkedin 121

Linkedin Nonprofit Search Hosting 121

AccelEvents

SEPTEMBER 1, 2021

Your event marketing budget will be distinct from your event budget, and you’ll want to map out how much you can spend for each. . Other event budgeting tips to consider: Ask if the marketing materials can be used for another upcoming event or as evergreen content. Use Free Event Promotion Tactics.

Marketing 105

Marketing Virtual Sponsor Social Media 105

Nonprofits Source

JUNE 22, 2017

Or, are you throwing a ton of content on the web hoping someone will find it? By the end of this guide, you’ll learn how to get your content read … how to build brand authority & trust… And how to grow your revenues online. Backlinks, according to Google , are one of the top 3 search ranking factors.

Digital 111

Digital Marketing Guide Chapter 111

Amy Sample Ward

SEPTEMBER 20, 2010

I have always been proud to support WWT both during the telesummit and during the rest of the year with other offline meetups, online content, and more. Google Analytics – [link]. Tip: You can also get Google Analytics for your Facebook Page! These analytics are part of having a Facebook Page.

Tools 162

Tools Tech Map RSS 162

Bloomerang

FEBRUARY 1, 2023

With interactive maps, private meeting scheduling, and a personalized agenda, attendees have everything they need to get more from the event. Google Analytics provides valuable insight into your website and its successes. Then, use the Google Analytics app to check your standings from anywhere.

Org 82

Org Raise Tools Help 82

Care2

JANUARY 6, 2009

60) Search « Care2 Adds Two Experts to Nonprofit Services Team | Main | Year-End Fundraising » Tuesday Jan 06 2009 Defining a Nonprofit Websites Google Analytics KPIs (Part 2) Tuesday, January 6, 2009 at 12:43PM | by James OMalley In part 1 of this series, we discussed how to correctly install your Google Analytics.

Analytics 54

Analytics Google Social Media Websites 54

Connection Cafe

APRIL 27, 2009

The first full day of NTC 09 kicked off with a special dance (mad props to @ntenhross ), a great keynote and a session full of Google representatives spreading the (free!) The session covered four different programs Google offers at no cost to the nonprofit community. Google AdWords. Free domain mapping. Promote events.

Map 32

Map Google Grant Video 32

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Laura Quinn at Idealware has been offering Webinars and I will be joining her " Introduction to Website Analytics " on Thursday, September 27th 1:00 - 2:30 EST. You can register here. Through demos of free tools such as AWStats and Google Analytics, we'll look at what these tools can tell you about your site.

Analytics 50

Analytics Web Metrics ROI 50

Whole Whale

MAY 10, 2024

ICA Fund Good Jobs There are two fundamental things we love about ICA Fund Good Job’s annual report : The table of contents and the graphics. It’s easy to underestimate the importance of the table of contents — many reports treat them as an afterthought. We love how Girls Who Code built an interactive map of the U.S.

Template 52

Template Report Org America 52

Whole Whale

APRIL 19, 2024

Give Lively also has a unique feature: it allows users to share content from other websites on its website through embeds. Also connects with Google Analytics. Can design and run A/B tests to measure the performance of campaigns and implement various marketing strategies using real-time data and analytics.

Platform 40

Platform Donation Paypal Integration 40

Allegiance Group

JUNE 13, 2024

As a busy nonprofit professional, you might be tempted to skip this step and start creating content for your marketing campaign. However, this would be like starting a road trip without a map. To prepare for the planning stage, get to know your donors by: Using data analytics tools. Google Ads ), and understanding tracked data.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Nonprofits Source

JANUARY 23, 2023

Google recognizes the power of search engine marketing and shares free access to its paid marketing platform with eligible nonprofits. Through the Google Ad Grants program, Google empowers charitable organizations to tap into pay-per-click (PPC) advertising, connecting them with likely prospects online.

Grant 52

Grant Google Guide Headline 52

Whole Whale

APRIL 25, 2022

This article will help map out how you can go from fine to fantastic. Basically, your server doesn’t have the page or content that the user requested. Note that Google Analytics can show you the top search terms on your site which may be super helpful for improving your 404 page narrative. What is a 404 page.

Examples 52

Examples Search Switzerland Files 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2007

As part of some research for a screencast on Google Analytics for NTEN, I gave a shout out to folks asking for examples. BTW, if you are looking to learn more about how to use Google Analytics, I highly recommend the Webinar that NTEN is offering next Wednesday with Avinash Kaushik.).

Analytics 50

Analytics Google Culture Create 50

Whole Whale

SEPTEMBER 8, 2023

Immediacy and response are key, even as short-form content proliferates. Google Analytics is a must-use tool to help understand your campaign performance. Universal Analytics is the new version of this free web tracking tool and can take some time to understand. Track donation source data to optimize outreach channels.

Lesson 59

Lesson Fundraising Digital Test 59

Forum One

JULY 27, 2021

Google reported earlier this year that, “global searches for ‘online gift’ increased by 80% in 2020 compared to 2019,“ and that people are increasingly using special occasions—like birthdays and holidays—as a reason to give. Don’t rely on your own assumptions or analytics data alone. More on this: Mapping Your Digital Ecosystem.

Digital 47

Digital Tips Fundraising Evaluation 47