How Much Time Should Your Nonprofit Invest In Different Social Media Channels?
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 13, 2014
Measure program success, not just analytics. Analytics are just one indicator of success. The goal of all your social media impressions should be to create people who are in constant contact with you. If you purchase a paid Twitter account to publish promoted tweets, it will also provide enhanced analytics for regular posts.
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