Remove Analytics Remove Contact Remove Create Remove Test
article thumbnail

Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Step 1: Build the top of your funnel SImply put, building the top of the funnel means participating in activities designed to create awareness about your association. By adding a new membership type, you can create an entirely new audience and potential member base for your association. One example of thought leadership is this blog!

Create 169
article thumbnail

New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

The underlying analytics were impressive. You can’t create demand where none exists. We regularly test the wording of our call to action to see what works best, whether it’s ‘Save Lives’ or ‘End Cruelty’ or something else,” said Sparenberg. And the only way to know is to test.”

Test 52
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information. For Google Analytics, that would be a UTM parameter.

article thumbnail

Rethinking Your Association’s Member Renewal Campaigns

Association Analytics

This can be due to incorrect contact information or a history of irrelevant communications leading them to ignore emails. Personalized and Targeted Content Personalization in communication, like addressing members by name and highlighting benefits they’ve used, can create a more engaging experience.

Campaign 169
article thumbnail

An Introduction to Bing Tools for Nonprofits

Nonprofit Tech for Good

Nonprofits are well familiar with Google Analytics, Google Ads, and Google Business Profiles, but most do not know the basics of Bing Webmaster Tools, Microsoft Ads, and Bing Places. 1) Bing Webmaster Tools Bing Webmaster Tools provide analytics about your website traffic and tools to improve your search results in Bing.

Tools 247
article thumbnail

Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Look to create new and innovative products and services for an underserved population in your membership. Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need. Contact us at any time to speak with one of our data-loving experts.

Data 210
article thumbnail

Fundraising Software: 15+ Leading Solutions to Consider

Qgiv

That can include actual fundraising solutions, such as donation forms and event registration, or tools that help you manage and contact your donors, such as CRM or marketing software. The platform offers nonprofit fundraising tools that make it easy to: Create a customized organization profile page.