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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Step 1: Build the top of your funnel SImply put, building the top of the funnel means participating in activities designed to create awareness about your association. By adding a new membership type, you can create an entirely new audience and potential member base for your association. One example of thought leadership is this blog!

Create 169
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What to Do When Your Fundraising Methods Fall Flat

Get Fully Funded

It’s a horrible feeling when the tried-and-true fundraising methods that have worked in the past stop working. Even experienced fundraisers sometimes use fundraising methods that just don’t work for a particular organization or audience. Let’s back up and look at your methods of fundraising through the eyes of your donor.

Method 75
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The Use of AI in Fundraising: Maximizing Donations with Data-Driven Asks

Nonprofit Tech for Good

Traditionally, fundraising has relied on old methods. AI tools and predictive analytics are new. Predictive analytics helps organizations expect donor behavior. For instance, Keela’s Smart Asks for Donation tool offers advanced features designed to leverage data analytics for personalized donation requests.

Donation 239
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Creating a Fundraising Culture in Your Nonprofit

Greater Giving

—the lead up to an event or the conclusion of a major project, for example—but choosing to only be in contact with your donor community during those special moments may be undercutting your efforts to deepen relationships with contributors who might be willing to offer more. What is a culture of fundraising? Ask—then ask again.

Culture 94
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3 Strategies To Elevate Your Association’s Impact in the New Year

Association Analytics

For instance, at an event recently, the speaker offered to give his book away for free to anyone who sent him a text with their contact information. This is considered an implicit data collection method. This is considered an explicit data collection method. Observing is the most valuable type of data.

Impact 169
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7 Tips For Building Nonprofit Supporter Profiles

TechImpact

Imputing information on a specific donor, volunteer, or affiliated business is the first step to creating a matrix of interactions and a database of useful information. Adhere to preferred contact methods. Again, cross-referencing individuals with organizations can create opportunities to make a more personalized connection.

Profile 188
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10 Ways to Secure Earned Media for Your Nonprofit

Get Fully Funded

During my years as a local news anchor, I found it to be extremely helpful when a nonprofit has a page on their website dedicated to “press” or “media relations” that includes contact information for journalists. I recommend creating a plan for the entire year with one blog topic idea for each month.

Media 59