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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Step 1: Build the top of your funnel SImply put, building the top of the funnel means participating in activities designed to create awareness about your association. By adding a new membership type, you can create an entirely new audience and potential member base for your association. One example of thought leadership is this blog!

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How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

Conversion Tracking for the Google Grant is made possible by two free tools for nonprofits: Google Analytics and Google Tag Manager. Submitting a contact form . The first step in the process is to make sure that you have Google Analytics and Google Tag Manager installed on your website. . What is Conversion Tracking?

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Rethinking Your Association’s Member Renewal Campaigns

Association Analytics

This can be due to incorrect contact information or a history of irrelevant communications leading them to ignore emails. Personalized and Targeted Content Personalization in communication, like addressing members by name and highlighting benefits they’ve used, can create a more engaging experience.

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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information. For Google Analytics, that would be a UTM parameter.

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The Use of AI in Fundraising: Maximizing Donations with Data-Driven Asks

Nonprofit Tech for Good

AI tools and predictive analytics are new. Predictive analytics helps organizations expect donor behavior. For instance, Keela’s Smart Asks for Donation tool offers advanced features designed to leverage data analytics for personalized donation requests. The platform uses predictive analytics.

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Five Critical Steps for Successful User Adoption

Association Analytics

Below we’ve outlined steps you can follow for successful user adoption of analytics; however, many of the tips shared apply to the adoption of any new technology or process change to existing technology. One way to do this is to create weekly quizzes with incentives.

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Analytics Dashboards: Which tool is Right For Your Nonprofit? 

Whole Whale

There are a lot of different analytics dashboards out there, so it can be tough to know which one is right for your nonprofit. To help you decide, here are four things to look for in an analytics dashboard: . Looker is a data dashboarding tool that allows users to create, explore, and visualize data. Data Studio. What is it?