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The TED of Direct Marketing

Connection Cafe

Check out the 2012 Washington Nonprofit Conference , hosted by the Direct Marketing Association, Nonprofit Federation this week, March 1-2. ” Using your data to drive results is becoming a required method in direct response fundraising and marketing. That’s more like it! It’s the TED of the direct marketing world.

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Does Playing Video Games Make You Smarter about Google AdWords Campaigns? Yes!

Beth's Blog: How Nonprofits Can Use Social Media

Marc Sirkin at last year's Games for Change Conference. I've been following Marc Sirkin's blog for about a year before I met him at last year's Games for Change Conference where he taught me Brain Age and Mario. (At If you're using Goolge Analytics goals, you've already thought through some of this.

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