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What do web stats mean, anyway?

Zen and the Art of Nonprofit Technology

As some sort of measure of accountability, raw web statistics (this site got x visits and y pageviews in t timeframe) mean zilch. to care a whole lot about how many hits they got in comparison to similar (or different) organizations. Why bother having a web site at all? Your site, zenofnptech.org, is already on Quantcast.

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