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In this blog, we share tips on how to take your marketing to the next level with the help of analytics. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Here are examples of success metrics broken down by three common channels: List Preparation.
We call these big, beautiful, but often distracting numbers vanity metrics high-level data points that dont point to actual performance and its important to know the appropriate time and place to use them. Getting, shall we say obsessed, with this number may lead to inaccurate or incomplete comparisons.
Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. No wonder than, I am commonly asked; “What are the top web analytics reports and tools every nonprofit should know?&#. Google Analytics Dashboard. What is it?
Google Analytics 4 (GA4) introduces a new approach to data analysis, providing enhanced features for explorations and reporting. This guide will walk you through using the date range tool in GA4’s explorations and reporting functionalities, ensuring you can harness the full potential of your analytics data.
We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? We’ll wait.
Quantum Metric , which provides a cloud-based service both to build digital products and then test and fix them in real time to improve how they work, sold by the company as Continuous Digital Product Design, has picked up $200 million in funding, a Series B round that values the company at more than $1 billion.
The thing that is prompting this post is the little storm about the security metric that we used to try and get a handle on the security of the 4 different systems we reviewed. The report isn’t about security, it’s a very, very broad comparison of the systems, with security as a very small component. More on that in a bit.
The eighth annual Blackbaud Target Analytics donorCentrics Sustainer Summit brought together 36 of the nation’s large national fundraising organizations to share results and discuss sustainer growth and retention strategies against the backdrop of the pandemic and other significant events that impacted donors and giving in 2020 and 2021. .
Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. On July 1, 2024, Google will permanently remove access to all Universal Analytics data.
I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.
Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on.
offers a ton of exciting updates and new features to better support secure, connected analytics in the flow of your business—and of course, some delightful capabilities to help you work faster and get more value from your data. Connected Apps simplifies the authentication experience for embedded analytics content. December 10, 2021.
offers a ton of exciting updates and new features to better support secure, connected analytics in the flow of your business—and of course, some delightful capabilities to help you work faster and get more value from your data. Connected Apps simplifies the authentication experience for embedded analytics content. December 10, 2021.
One participant on my Facebook page, Maggie Leifer McGary discovered this as well about her nonprofit's fan page (check out her case study ) While it is possible to go back and download an export of daily metrics from the Facebook insights tool from the beginning, it can be a huge pain. There are some new third party analytic tools.
However, most board members aren’t familiar with various fundraising metrics and won’t be able to draw effective conclusions when they’re presented with data without an explanation of what the data shows. . The last thing you want to do is waste their time and bog their donor reports down with unnecessary metrics. .
If you’re not yet familiar with Google Analytics, it’s a free tool from. In its default state, Google Analytics tracks all activity on your website. Well, tracking employee engagement is great too, but Google Analytics is not the tool for that!). That is difficult to block in Google Analytics.
Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. By embracing a few overlooked metrics, you will be able to go deeper into that information. By embracing a few overlooked metrics, you will be able to go deeper into that information.
“The industry at large is upon the next wave of technical hurdles for analytics based on how organizations want to derive value from data. Now, the challenge organizations are trying to solve are large scale analytics applications enabling interactive data experiences. Imply’s Apache Druid-powered query view.
There are a lot of different analytics dashboards out there, so it can be tough to know which one is right for your nonprofit. To help you decide, here are four things to look for in an analytics dashboard: . Flexibility : The best dashboards are flexible enough to track the metrics that are most important to your nonprofit.
The thing that is prompting this post is the little storm about the security metric that we used to try and get a handle on the security of the 4 different systems we reviewed. The report isn’t about security, it’s a very, very broad comparison of the systems, with security as a very small component. More on that in a bit.
The amount of content in your analytics environment can be overwhelming. Configure Metrics to track your data at a glance. Metrics give you a streamlined view of your KPIs. And now, Metrics are configurable. . When viewing an existing Metric, hover over "configuration" and click the pencil icon.
The amount of content in your analytics environment can be overwhelming. Configure Metrics to track your data at a glance. Metrics give you a streamlined view of your KPIs. And now, Metrics are configurable. . When viewing an existing Metric, hover over "configuration" and click the pencil icon.
Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully. You’ll explore major gift metrics through the following guide: Overview of Major Gift Fundraising Data. 3 Tips to Track Major Gift Metrics More Effectively.
Google Analytics 4 is a powerful, free web analytics tool for nonprofits – if it is used effectively. Whole Whale has been helping nonprofits use GA for over a decade and we’ve configured the tool to help in a wide variety of ways.
For step 1, she suggested using Juice Analytics chart chooser tool. I wanted to learn more about what particular chart format is better suited to visualize a particular comparison or insight from social media data. Time Series Comparisons. Step 4: Directly Label. Step 5: Save As A Template. Step 6: Annotate.
Rather than download a spreadsheet of the most important data points for a month from Facebook Insights (the Facebook page analytics tool which was recently upgraded ) and comparing it against content, engagement, and outreach strategies, administrators glance at the summary insights on their page and draw subjective conclusions. Page Views.
Google Analytics , with its robust dashboard system displaying key web site metrics, is another example. 5) Scenario Comparison Dashboards. These are typically designed to compare likely outcomes of a range of future scenarios across a range of key metrics.
FullStory , which sells analytics tools for apps and websites, secured $25 million in new equity financing, paperwork filed with the U.S. The platform tracks signals like highlights, scroll depths, pinch-to-zoom frequency and copy-and-paste, showing metrics and reconstructing a user’s journey with vector-based graphics.
Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Methodology. What’s Next.
Our experience is backed up by ongoing research from the ecommerce analytics firm Profitero, which conducts an annual Price Wars study comparing everyday online prices across major U.S. Anecdotally, if a product isn't on sale there, it's probably not on sale anywhere.
In a recent post , I mentioned that Jeremiah Owyang pointed out that "Retweet" (sharing a link or tweet from one of your followers with your followers) is a social gesture indicating endorsement of an idea and predicts that there will be an analytics tools to measure this. I went looking for stop gaps from Brian Solis's awesome list.
Analyzing Your Website’s Organic Traffic To understand how people are finding and engaging with your nonprofit website, you need to set up analytics and regularly monitor performance metrics. Sign up for a Google Analytics account and install the tracking code on your website to start collecting data.
to care a whole lot about how many hits they got in comparison to similar (or different) organizations. How odd is it then to teach Google Analytics to nonprofit techies but then say that site statistics had nothing to do with a nonprofit’s mission? And, I actually hope that doesn’t change. Why bother having a web site at all?
The holy grail metrics is missing? As Jeremiah Owyang points out that "Retweet" (sharing a link or tweet from one of your followers with your followers) is a social gesture indicating endorsement of an idea and predicts that there will be analytics tools to measure this. Velocity and fluence and it's darn hard to track those.
We also use the median for our comparisons, so that one outlier doesn’t skew the whole set. Average gift was nearly flat year over year for the median organization, but this metric is especially volatile and easily pulled by outliers. And boy, were there some outliers this year. On to the goods! . Giving Tuesday: December Edition.
Because Spotify doesn’t share how many plays each podcast gets, or how many unique listeners regularly tune in, we looked instead at a secondary metric: how much of a promotional boost Rogan gives his guests. That gain jumped to nearly 1,700 followers in 2020.
Yet if yours is like many mission-driven organizations, you still measure digital performance using basic metrics (like page views and visitor counts) that fail to demonstrate real mission impact. However, a savvy measurement plan doesn’t require tracking every possible metric or having the most sophisticated analytics setup.
Similar to the engagement meter, a generosity score also provides an at-a-glance view of an important supporter metric. Fundraising metrics. Your dashboard can provide insight into your most important fundraising metrics. This will help you make direct comparisons after you’ve received a demo of each. EveryAction.
Carla: We also integrated Google Analytics more deeply to allow us to better understand the needs of our users, set better goals for our traffic , and have more control in tracking those metrics. Carla: We measured our website, especially before and after the launch, comparing the metrics with different traffic tools.
Measuring the success of social media efforts can't be done with a single metric. I think there will be different metrics for different strategies, organizations, and tools. Kaushik suggested these metrics for benchmarking blogs: Raw Author Contribution (posts & words in post). Audience Growth (content consumption ???
Interact with analytically rich views optimized for mobile. Workbooks are just as analytically rich when viewed in Tableau Mobile as they are when viewed from full-size screens. Beyond traditional workbooks, your users can also leverage Metrics , a content type designed specifically for mobile. Get started with Tableau Mobile.
Interact with analytically rich views optimized for mobile. Workbooks are just as analytically rich when viewed in Tableau Mobile as they are when viewed from full-size screens. Beyond traditional workbooks, your users can also leverage Metrics , a content type designed specifically for mobile. Get started with Tableau Mobile.
Training’s impact on intangibles will have to be converted into quantifiable scores to be added to the measurable metrics for a better picture of the ROI. The standard quantifiable metrics include business KPIs like Sales, Revenue, Profits, Operational Efficiency, etc.
In Google Analytics I'm closing looking at referrals. I did a comparison of time on-site with top referrals and Twitter referrals stay longer than Google. This post from Cometrics -- Developing Metrics for Conversation for Twitter -- has lots to ponder. A side benefit is that brings people over to my blog.
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