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Google Analytics and Benchmarks: HAWK

M+R

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA?

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Social SEO and the Rise of Alternative Search

Media Cause

Whether you’re a seasoned marketer or a digital novice, SSEO (social search engine optimization) holds the keys to a more visible and influential online presence for your nonprofit. Social media profiles consistently secure prominent positions in search results. Social platforms are included in Google Analytics traffic sources.

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Nonprofit CRM: Comparing the Top Solutions for Nonprofits

DNL OmniMedia

We’ve created this guide to nonprofit CRM options, through which you’ll review the basics of CRM software and a side-by-side comparison of the top solutions through the following points: Overview of CRM for Nonprofits. Nonprofit CRM Comparison: Top 7 Solutions. Nonprofit CRM Comparison: Top 7 Solutions. Donor management.

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Nonprofit Marketing: How Technologies Will Change the Future

Nonprofits Source

To help nonprofits understand the tools available to them and how they can be incorporated into their digital strategies , this guide will explore three uses of modern nonprofit technology. Donor Analytics Tools Nonprofits need to know who their donors are, what gift amounts to request, and when and how to request those gifts.

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5 Instagram Ideas for Nonprofits to Boost Followers and Engagement

Connection Cafe

It’s now part of our regular editorial calendar to put our eNewsletter sign up form in our profile. For comparison, during that same time we gained half as many new Twitter followers. Use analytics to map the user journey from Instagram follower to engaged constituent. The Results of our Instagram Strategy.

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How To Create Explainer Videos That Donors Will Love

Nonprofits Source

It is the main reason why so many nonprofits like yours looking to improve their digital marketing are turning to video. Use these platform’s analytics to understand your audience better and the topics they care about. ” You can even use comparisons to make things more emphatic. It just works. Give them a try!

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Major Gift Metrics: What You Need to Know

DNL OmniMedia

By analyzing past major gift successes, you can build a profile of what the ideal major gift conditions look like. Then, you can prioritize prospects who fit that profile. Let’s look at this in comparison to some of the metrics discussed above. Which major gifts should be prioritized. How to budget for future major gift efforts.

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