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Unlock Fans While Engaging Supporters Beyond Like, Share and Comment

Amy Sample Ward

At the same time I have watched organization struggle to engage with Facebook supporters in meaningful ways using just the actions Facebook has provided; Like, Share, or Comment. Last week, we launched one of the most important pieces of the system for our team; the back-end analytics dashboard.

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Zoetica Salon Summary: Feeding America’s Social Media Measurement Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Dan Michel, Digital Marketing Manager, Feeding America Twitter: @dpmichel. Dan is the Digital Marketing Manager for Feeding America where he oversees the execution of their external digital strategy which includes social media. Source: Social Marketing Analytics by John Lovett and Jeremiah Owyang.

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

However, to stand out from the other nearly one hundred million Facebook Pages vying for likes, comments, and shares, your nonprofit needs to excel at Facebook to ensure News Feed exposure. Their experience of your page will occur primarily in the News Feed. First impressions are important on social media.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

followers, can tweet and receive significant engagement (comments, retweets, likes) without having to engage their followers. Too often nonprofits follow a small number of accounts on Twitter in order to control the chaos in their “Home” feed, but that’s the purpose of lists. 6) Respond to and engage with followers.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

3) Monitor your LinkedIn Analytics. LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts. and the best way to learn is to spend an hour or so a month studying your analytics. 4) Experiment with LinkedIn Ads (maybe).

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NetWits is Getting Engaged

NetWits

npENGAGE’s covers … Analytics. If you are an RSS subscriber to NetWits, your feed will be automatically updated with the main npENGAGE Interactive feed. From there you can subscribe to the whole npENGAGE feed or stick with the interactive feed to keep getting the same great content you’re used to.

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Social Media Monitoring in 30 Minutes or Less

NetWits

Here are a few ideas for you: Keywords you use on your website or in your analytics. Each of the above will let you search for a word or phrase and then get the RSS feed for that search. To get the RSS feed URL you’ll want to look for something that looks like what you see to the left. Please start asking in the comments below.