Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. The road to digital analytics maturity.

Analytics 111

Analytics Digital Tools Measure 111

Allegiance Group

FEBRUARY 27, 2024

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information. For Google Analytics, that would be a UTM parameter.

Analytics 52

Analytics Google Fundraising Track 52

Whole Whale

OCTOBER 22, 2024

Google Analytics 4 is a powerful, free web analytics tool for nonprofits – if it is used effectively. Whole Whale has been helping nonprofits use GA for over a decade and we’ve configured the tool to help in a wide variety of ways.

Ideas 52

Ideas Comparison Metrics Analysis 52

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. having your marketing team launch a new campaign and explore a different communication channel). After you implement new strategies, regularly check your monthly giving program’s success metrics.

Analytics 52

Analytics Data Giving Metrics 52

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. By embracing a few overlooked metrics, you will be able to go deeper into that information. By embracing a few overlooked metrics, you will be able to go deeper into that information.

Metrics 52

Metrics Rate Social Media Nonprofit 52

sgEngage

APRIL 8, 2022

The eighth annual Blackbaud Target Analytics donorCentrics Sustainer Summit brought together 36 of the nation’s large national fundraising organizations to share results and discuss sustainer growth and retention strategies against the backdrop of the pandemic and other significant events that impacted donors and giving in 2020 and 2021. .

Blackbaud 87

Blackbaud Analytics Retention Channel 87

Association Analytics

FEBRUARY 20, 2024

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. You can track metrics that will help you identify what’s working, including social media engagement, impressions and reach, database growth, event registration and attendance, and website visits and sessions.

Create 169

Create Strategy Associations Registration 169

.orgSource

JULY 22, 2024

Member Satisfaction with Leadership These leading indicators provide insight into your organization’s relevance, credibility, and engagement channels. Lead Executive : Provides operational leadership for initiatives, interfaces with the Oversight Group, ensures coordination, and monitors performance metrics.

Associations 221

Associations Phase Exercise Leadership 221

Nonprofit Tech for Good

SEPTEMBER 5, 2023

Monitor metrics such as engagement rates, content reach, and donor response. Explore how the strategic integration of SWOT analysis, audience mapping, SMART communication targets, channel identification, content strategy, execution and evaluation, and high-level communications planning can shape a successful digital transformation.

Digital 306

Digital Strategy Guide Create 306

Connection Cafe

SEPTEMBER 30, 2020

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. Average gifts, retention rates, channel giving, big data, small data…the sheer volume of information involved with fundraising can be daunting. Register today!

Benchmark 43

Benchmark Analytics Strategy Fundraising 43

M+R

APRIL 24, 2024

Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. Total advertising investment — including both digital and non-digital channels — increased by 13%. PLUS: we’ll help you make sure you don’t lose access to data as Google ends support for Universal Analytics.

Benchmark 69

Benchmark Studies Ireland Metrics 69

Allegiance Group

MARCH 18, 2024

In the ever-evolving landscape of digital channels, navigating the labyrinth of metrics can feel like traversing a maze without a map. Mistake 2: No System for Channel Attribution Say someone sees your ad on Hulu. Specifically, it ensures that your organization shows up on all the channels your constituents use.

Measure 52

Measure Fundraising Channel Analytics 52

The Modern Nonprofit

FEBRUARY 20, 2024

Analyzing Your Website’s Organic Traffic To understand how people are finding and engaging with your nonprofit website, you need to set up analytics and regularly monitor performance metrics. Sign up for a Google Analytics account and install the tracking code on your website to start collecting data.

Websites 59

Websites Guide Impact Metrics 59

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2011

I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. One point that he keeps making over and over: Metrics must have meaning or else they’re just numbers. Peterson is the founder and senior partner. Click for larger image.

Metrics 102

Metrics Social Media Media Social 102

Nonprofit Tech for Good

APRIL 23, 2019

Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics? Does it have pre-built dashboards with nonprofit metrics that are important for each persona at your organization and important for board members. 5) Outcomes and Analytics. Is the technology popular in the market?

Metrics 263

Metrics Nonprofit Profile Platform 263

Nonprofit Tech for Good

JANUARY 17, 2019

A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager. 3) Decide on your channels. The next step is to focus on your best-performing channels.

Calendar 276

Calendar Social Media Content Media 276

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

How much effort are your social media channels really worth? Measure program success, not just analytics. Analytics are just one indicator of success. If you need a specific metric for your reports, ask outside software providers to build a tool that can give it to you. Don’t only look at social media analytics.

Social Media 122

Social Media Channel Difference Media 122

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Social media is just one of several channels that you should be using to connect with constituents, build community, and mobilize people to work toward your goals. The human brain is the best analytics tool. Is it positive?

Metrics 77

Metrics Social Media Media Social 77

Achieve

SEPTEMBER 5, 2024

The best association management software providers will simplify this process by offering secure data analytics and reporting tools to help you collect, organize, and analyze member insights. Next, analyze this data to identify trends and preferences, such as the communication channels or types of content members like most.

Online 52

Online Associations Metrics ROI 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?” Yet, there are those constant nagging questions. On Twitter, it is retweets.

Metrics 96

Metrics Facebook Data Social 96

Pamela Grow

SEPTEMBER 25, 2024

Then, group them accordingly in your constituent relationship management system (CRM), and use the channels they indicate to promote recurring giving. To evaluate your segments, your nonprofit should: Review engagement metrics. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls.

Audience 111

Audience Effective Tips Newsletter 111

Saleforce Nonprofit

MARCH 3, 2022

Analytics are still critical tools for organizations to measure how their marketing efforts are driving results and understand how to improve supporter relationships with each digital touchpoint. Shift to data modeling with aggregate, cross-channel data. Measure metrics that matter.

Action 105

Action Change Metrics Measure 105

Candid

DECEMBER 12, 2022

For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Regardless of the platform you chose, be sure to post content to the site and share the link across your marketing channels.

Video 106

Video Support Tips Audio 106

Candid

MAY 10, 2023

Step 3: Create messaging and identify channels for outreach Equipped with key insights on your audience, you can begin crafting messaging and decide which channels you will use to communicate it. Be sure to tailor your messaging to each channel. Don’t be afraid to shift your approach if something seems like it isn’t working.

Communication 98

Communication Campaign Channel Measure 98

sgEngage

NOVEMBER 14, 2023

There are two solutions for integrating your data — either build an in-house centralized data platform or research an analytics vendor to outsource data collection and analysis. Use analytics tools to surface new patient insights. Impactful multi-channel marketing. So, how do healthcare organizations overcome these data silos?

Integration 84

Integration Data Nonprofit Platform 84

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 16, 2012

I found this wonderful infographic that takes you through the process of setting goals, making them measurable, picking your metrics, and making decisions based on your data. Facebook analytics programs like Insights , Edgerank Checker , and Simply Measured free reports give you tons of data points.

Metrics 125

Metrics Audience Content Facebook 125

The Modern Nonprofit

OCTOBER 15, 2024

Drop-Down Menus for Communication Preferences Allow donors to choose their preferred communication channels. This integration facilitates multi-channel fundraising, enhancing overall campaign effectiveness. Use these metrics to refine your approach and enhance future communications.

Hosting 52

Hosting Impact Giving Nonprofit 52

M+R

OCTOBER 15, 2021

Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. . Participation primarily involves collecting and coding a big stack of data, which our analytics team will combine (anonymously!) Read time: 2 minutes. That’s the destination.

Benchmark 105

Benchmark Data Map Help 105

Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. However, more important than benchmarking is consistent improvement over time.

Social Media 122

Social Media Track Conversation Media 122

M+R

NOVEMBER 28, 2022

Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. Mostly, that involves collecting and coding a big stack of data, which our analytics team will stir together (anonymously!) Read time: 2 minutes.

Benchmark 75

Benchmark Studies Trend Metrics 75

sgEngage

MAY 27, 2021

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). These metrics provide a comprehensive, bird’s eye view of your organization’s fundraising and outreach efforts that you can use to craft a new strategy. The characteristics of your donor base.

Giving 122

Giving Metrics Retention Demographics 122

Bloomerang

MAY 22, 2024

By integrating analytics and reporting tools into donation platforms, organizations can gain insights into audience behavior, engagement metrics, and fundraising performance.

Storytelling 80

Storytelling Digital Integration Blended 80

Bloomerang

MARCH 4, 2024

The impact metrics you share The stories of transformation you tell Selecting which metrics and outcomes to highlight is crucial. In addition to traditional channels like mail and email newsletters, leverage your website and social media platforms to broaden its reach. Encourage sharing to maximize impact.

Report 96

Report Tools Storytelling Fundraising 96

DNL OmniMedia

APRIL 15, 2024

Leverage Website Analytics Like most things in the nonprofit world, optimizing your website experience for members should be a continuous effort. Therefore, it’s essential to use website analytics to identify opportunities for improvement.

Websites 52

Websites Experiment Tips Poll 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? The Center itself sits three people who have access to six customized dashboards that relate relevant information drawn from various social media channels.

Social Media 101

Social Media Channel Data Media 101

M+R

NOVEMBER 29, 2021

Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. . Participation primarily involves collecting and coding a big stack of data, which our analytics team will combine (anonymously!) Read time: 2 minutes. That’s the destination.

Benchmark 98

Benchmark Analysis Aggregator Advocacy 98

Qgiv

AUGUST 21, 2024

Data Reporting and Smart Reports : Access detailed performance insights and donor analytics. Qgiv’s auction tools make it easy to run an engaging and efficient auction, while Bloomerang’s CRM and engagement metrics provide valuable insights into donor behavior. Pricing Contact Gratavid for pricing.

Software 52

Software Rate Tools Nonprofit 52