The NonProfit Times

MAY 23, 2024

Leaders at the American Cancer Society in Atlanta went into last year’s GivingTuesday with a plan. The underlying analytics were impressive. If it reads and sounds like spam to you, it’s probably going to look like spam to other providers,” McClelland said. That is something the American Cancer Society has long done. “If

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Test email Spam United States 52

sgEngage

FEBRUARY 17, 2023

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. When segmenting your list, be careful about language that could alienate certain donors. But it turns out that identity-focused language can be even more powerful.

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email Communication Effective Fundraising 80

sgEngage

FEBRUARY 18, 2023

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. When segmenting your list, be careful about language that could alienate certain donors. But it turns out that identity-focused language can be even more powerful.

email 72

email Communication Effective Fundraising 72