New Email Tests Improve Clicks, Slow Exiting
The NonProfit Times
MAY 23, 2024
Leaders at the American Cancer Society in Atlanta went into last year’s GivingTuesday with a plan. The underlying analytics were impressive. Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. An aggressive email campaign was the foundation. Fundraisers have other metrics available.
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