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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

FEBRUARY 17, 2023

When segmenting your list, be careful about language that could alienate certain donors. Along with concise, engaging copy, incorporate: Images: If you haven’t already, invest in professional photography that brings your cause to life. But it turns out that identity-focused language can be even more powerful.

email 80
email Communication Effective Fundraising 80
article thumbnail

Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

FEBRUARY 18, 2023

When segmenting your list, be careful about language that could alienate certain donors. Along with concise, engaging copy, incorporate: Images: If you haven’t already, invest in professional photography that brings your cause to life. But it turns out that identity-focused language can be even more powerful.

email 72
email Communication Effective Fundraising 72
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