Analytics Cancer Images Language 
Qgiv
JULY 10, 2023
The images you employ and the stories you tell paint a complete messaging composition. These guidelines can apply to all sectors of the nonprofit landscape: Use “person-first” language. Example : , Jennifer is first a mother of 3 and a musician, who is facing cancer. She is not a cancer patient first.)
The NonProfit Times
MAY 23, 2024
Leaders at the American Cancer Society in Atlanta went into last year’s GivingTuesday with a plan. The underlying analytics were impressive. At the American Cancer Society, whittling and paring down email lists is practically a spring-cleaning ritual. “We That is something the American Cancer Society has long done. “If
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Whole Whale
NOVEMBER 8, 2022
DREAM’s annual report is doing everything right: beautiful images, student stories, and (of course) thanking their donors. We especially love how they paired a full-page image of a student with key stats that support the organization’s overall mission, a mix of showing and telling. We love how they showed the lineage of that $25.1
Whole Whale
MAY 10, 2024
DREAM (formerly Harlem RBI) DREAM’s annual report is doing everything right: beautiful images, student stories, and (of course) thanking their donors. We especially love how they paired a full-page image of a student with key stats that support the organization’s overall mission, a mix of showing and telling.
sgEngage
FEBRUARY 17, 2023
When segmenting your list, be careful about language that could alienate certain donors. Along with concise, engaging copy, incorporate: Images: If you haven’t already, invest in professional photography that brings your cause to life. But it turns out that identity-focused language can be even more powerful.
sgEngage
FEBRUARY 18, 2023
When segmenting your list, be careful about language that could alienate certain donors. Along with concise, engaging copy, incorporate: Images: If you haven’t already, invest in professional photography that brings your cause to life. But it turns out that identity-focused language can be even more powerful.
Allegiance Group
FEBRUARY 23, 2024
The American Cancer Society: When prospects explore ways to give on the ACS website, they see a clear statement about what they can expect for their donation. Your gift means we can continue to improve the lives of people with cancer and their families. More importantly, avoid technical language or jargon.
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