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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Leaders at the American Cancer Society in Atlanta went into last year’s GivingTuesday with a plan. The underlying analytics were impressive. Updates three years ago to Apple’s data privacy policies allowing users to limit tracking of email open rates have further complicated efforts to measure audience engagement.

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How to Apply for the Google Ad Grant in 5 Easy Steps

Whole Whale

You don’t qualify for the Google Ad Grant if you are a: Hospital or healthcare organization (nonprofits working in the healthcare space, such as lung cancer research or aphasia awareness , still qualify) Government entity or organization School, academic institution, or university (check out Google for Education for its schools program).

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5 Expert Tips for a Successful Salesforce Migration

Saleforce Nonprofit

Specifically: Your major gift officers can drive productivity on a modern mobile platform with instant analytics and income forecasting. Segment your contacts to recruit peer-to-peer fundraisers (search for successful peer-to-peer fundraisers in your Salesforce database). About the Author. Product Marketing at Salesforce.org.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

Tycely Williams, chief development officer of The Bipartisan Policy Center, encourages nonprofits to step outside expectations. “A The Basics: Always include your organization’s logo, contact information, social media icons, and any hashtags associated with the campaign. For example: Register today!

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article thumbnail

Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

Tycely Williams, chief development officer of The Bipartisan Policy Center, encourages nonprofits to step outside expectations. “A The Basics: Always include your organization’s logo, contact information, social media icons, and any hashtags associated with the campaign. For example: Register today!

email 76