Equitable and Inclusive Messaging: Retaining Donors in a New Age of Storytelling
Qgiv
JULY 10, 2023
These guidelines can apply to all sectors of the nonprofit landscape: Use “person-first” language. Example : , Jennifer is first a mother of 3 and a musician, who is facing cancer. She is not a cancer patient first.) Painting a picture of equity and inclusion may be difficult to achieve if reality and aspiration do not align.
Let's personalize your content