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Equitable and Inclusive Messaging: Retaining Donors in a New Age of Storytelling

Qgiv

These guidelines can apply to all sectors of the nonprofit landscape: Use “person-first” language. Example : , Jennifer is first a mother of 3 and a musician, who is facing cancer. She is not a cancer patient first.) Painting a picture of equity and inclusion may be difficult to achieve if reality and aspiration do not align.

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5 Tips for the Perfect Online Donation Form

Connection Cafe

Lucille was vibrant and kind and generous until, one day, lung cancer struck. She doesn’t know much about lung cancer charities. It’s not a complete form, but it engages their users in a concrete activity right away: (We’ll talk more about usability testing and analytics later, but suffice to say they play a big part here.

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The Foundation of Successful Fundraising: Defining Your Nonprofit’s Unique Value Proposition

Allegiance Group

The American Cancer Society: When prospects explore ways to give on the ACS website, they see a clear statement about what they can expect for their donation. Your gift means we can continue to improve the lives of people with cancer and their families. More importantly, avoid technical language or jargon.

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A Mobile and Social Fundraising Success Checklist for Nonprofits

Nonprofit Tech for Good

Mobile for Good is written as practical how-to guide in simple language with a companion “Mobile and Social Fundraising Success Checklist” at the end. Select a website and blog analytics service. ? The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Online Fundraising. ?

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