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Preparing Your Association for AI

Association Analytics

Within just a few months, most associations had publicly posted recommendations and tips, provided amnesty for dues, created policies and procedures, and/or jumped to virtual tools to continue providing events. For instance, your association might consider creating advocacy campaigns and scheduling lobby days.

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How to Manage Google Ads Through a Website Relaunch or Redesign

Whole Whale

Follow each of the steps below when managing your campaigns through a site redesign or relaunch to ensure you r campaigns stay up to date. Plan for new campaigns During the site relaunch process you have probably spent a lot of time reworking your site’s content and your priorities may have changed. Check Google Search Console.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

To begin, and this is important, your nonprofit should conduct a search on LinkedIn to see if a page already exists for your organization. 3) Monitor your LinkedIn Analytics. LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts.

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Google Ad Grants for Nonprofits 102

Qgiv

billion Google searches per day, the opportunities to be seen by a new online audience are endless. With the Google Ad Grant, nonprofit organizations have the opportunity to appear near the top of a Google search for FREE. In order for Google Ads to be successful, having high search volume keywords on each webpage is crucial.

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Challenges and Opportunities of Election-Year Fundraising (Sponsored)

The NonProfit Times

As you plan out fundraising campaigns for the weeks and months ahead — including Giving Tuesday and year-end appeals — you need to be aware of some effects of the election. Political campaigns typically raise about $20 billion, while nonprofits raise more than $500 billion. Also, be prepared to pay more for those ads.

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Privacy-First Marketing for Nonprofits

Media Cause

When is the last time you read through your organization’s privacy policy? But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. Maybe… never? How about your cookie consent banner? If so, you’re not alone.

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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Optimize your website to convert visitors into donors.

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