Remove Analytics Remove Business Remove Marketing Remove Test
article thumbnail

Level Up Your Marketing with Analytics

Association Analytics

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.

Analytics 169
article thumbnail

Change the way you think about member engagement

Association Analytics

Gen Z don’t answer the phone, boomers are retiring and exiting the professions, and millennials and Gen-X are too busy to take advantage of the traditional opportunities of association membership. Use A-B testing to see how different groups respond to messaging around it. That means more members, happier members, and a clearer future.

Change 169
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Summertime and the season is busy

M+R

Director of Data Analytics Theresa Bugeaud and Senior Creative Director Will Valverde will walk through the data and share what it all means for our public media friends. Membership conversion testing in the digital space ” with Jill Shepherd from Propublica. The post Summertime and the season is busy first appeared on M+R.

Business 105
article thumbnail

Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. What business questions do you want answered? Do a scan of the market to determine if this segment might be obtaining their content from another source. Predictive Analytics to focus your marketing.

article thumbnail

Amp Up Your Digital Marketing with Google Analytics

Byte Technology

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Use Multiple Views.

Analytics 100
article thumbnail

Supercharge Your Intern Program: 18 Proven Assignment Ideas Across Marketing, Data, & More

Whole Whale

Have your interns take the Whole Whale Be Your Own Social Media Guru course to better understand the theory and analytics behind major platforms. Social media analytics report Have your intern review the past year of posts and data from your major platforms. Bonus, have interns take the Whole Whale content marketing and SEO course.

article thumbnail

New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

“The closest thing we have in the nonprofit space to a retailer’s limited-time only offer is a limited-time only match, and I think people really responded when they realized there was another offer waiting for them,” said Catharine Holihan, vice president of direct marketing for the American Cancer Society. Research backs this up.

Test 52