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Making the Case for Analytics to Secure Your Slice of the Budget Pie

Association Analytics

Especially in associations, analytics can provide invaluable insights, guiding strategies and shaping outcomes. However, the hurdle remains: how do you convince the powers-that-be to earmark a slice of the budget for analytics? By using analytics, they realize that most of their online course engagement happens in the evenings.

Analytics 169
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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

You can glean a lot of insights about your members once you get your association on board with engagement analytics. Your association can also learn what membership benefits and opportunities resonate most amongst your various audience segments. Start discussing what metrics will help you make overarching decisions.

Analytics 169
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How to Make Analytics a Priority – Finally!

Association Analytics

You probably have a long list of great things you want to accomplish this year…including making analytics a priority. We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. Let’s build your business case to make data analytics a top priority: 1.

Analytics 169
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How to Start Your Data Analytics Journey

Association Analytics

The team at Association Analytics often hears questions like, What exactly is data analytics? What’s the difference between analytics and reporting? First: Reporting vs. Analytics. With analytics, you try to aggregate data over time and across data sources for a 360-degree view of your members and their activities.

Analytics 169
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How to Find Your Campaign Data in Google Analytics 4 – Updated For 2024!

Whole Whale

Step 1: Ensure Proper GA4 Installation GA4 is Google’s newest iteration of the Google Analytics platform. Curious how GA4 differs from the old Universal Analytics, check out Whole Whale’s article comparing the two platforms. NOTE: GA4 dimensions are scoped differently based on the metrics you want to look at.

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Why practicing data hygiene can benefit your association staff and members

Nimble AMS

According to the Community Brands 2022 Association Trends Study, over half of association professionals say investing in business intelligence and data analytics is a top priority, yet only one-third would rate their organization’s data as excellent or very good. Keep reading for more tips on why your association needs to invest in analytics.

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How to Find Your Campaign Data in Google Analytics 4 – Updated For 2024!

Whole Whale

Step 1: Ensure Proper GA4 Installation GA4 is Google’s newest iteration of the Google Analytics platform. Curious how GA4 differs from the old Universal Analytics, check out Whole Whale’s article comparing the two platforms. NOTE: GA4 dimensions are scoped differently based on the metrics you want to look at.