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Data-Enhanced Learning Management & Certification for Associations

Nucleus

To grow your education business, you need to take advantage of the sophisticated metrics now available through modern data analytics – trends, behaviors, preferences, popularity, geography and much more. If your association is like most today, you use a variety of software systems and there is useful member data contained in each of them.

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Why your association needs to adopt a data governance policy

Nimble AMS

While data analytics might be communicated as a high priority, the surveyed association professionals report their confidence in the state of their member data remains weak. Having well-governed analytics also helps elevate companywide strategy and maximize ROI. How can your organization reverse this concerning trend?

Policy 112
professionals

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Customer Experience Plays Marketing as a Long Game

.orgSource

According to Gartner , the technology and research consulting firm, 90 percent of organizations now have a CX officer or an equivalent position. Gartner identifies these qualities as key to delivering value: A customer journey mapping process that extends beyond acquisition and purchase through the life of the relationship.

Game 44
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Fundraiser Burnout? Try Automation to Boost Both Efficiency and Employee Morale

sgEngage

Automating just a few tasks in your fundraising team’s workflow delivers interconnected benefits. Operate More Efficiently Gartner projects that 70% of organizations will implement structured automation by 2025. Native capabilities : Deploy automations built into your existing systems. That first automation inspired the next.

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AI, Automation, and New Tech Put Member Love Online

.orgSource

Some groups aren’t ready to take the leap to automation, but others already understand how these systems can help them to work more strategically.” CertLink is a perfect example of technology with a heart, or systems where the pulse is customer satisfaction. Gartner provides this definition.

Tech 221
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Game On: How Gamification is Changing the Sector

ASU Lodestar Center

Gamification can create a more meaningful experience for the customer, volunteer, or donor, just as it already does when people use their GPS systems, sensors for fitness, and even communicating with friends. Having the right players is key when designing the user experience, and for the future of a gamification system in the social sector.

Game 56
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Reduce Data Sprawl – Your (Association’s) Life Depends On It

Nucleus

A critical and accelerating – but easily-addressable – problem Former Gartner Research VP (and Director of World Wide Technologies for American Express) Jim Sinur recently wrote an op-ed piece with direct application to the member industry. What, then, does Sinur recommend?

Life 130