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Google Analytics and Benchmarks: HAWK

M+R

Hey data friends, it’s our favorite time of the year, the birds are singing, the flowers are blooming, you can sip your iced coffee outside and read Benchmarks ! And, finally, update your GA4 Explorations data retention settings from the default (2 months) to 14 months so this critical data isn’t being lost. We’ll wait.

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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. One of the biggest problems nonprofits face is improving their low donor retention rate. That’s why you need an analytic, numbers-based perspective to strategy and planning. Start with benchmark data.

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What Are Recurring Donations?

sgEngage

Recurring donations are gifts to a nonprofit organization made by a donor on an ongoing basis, typically monthly. Nonprofit organizations benefit from recurring donations because they provide consistent revenue streams and help organizations maintain long-term relationships with supporters. And donors like it.

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Maximize Monthly Giving with Nonprofit Data Analytics

Pamela Grow

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. In this case, you may aim to upgrade donors to a larger monthly donation. Prospective monthly donors may give annual donations or support your organization in other ways, like volunteering. Wealth data.

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Digital Engagement in the Donation Lifecycle

sgEngage

Globally, charities raised 3x more in 2020 than 2019 using Blackbaud Peer-to-Peer Fundraising , powered by JustGiving® 2021’s P2P Benchmark Study. However, the next step for digital engagement in the donation lifecycle is stewardship. So how can charities better steward these relationships to increase retention? Stewardship.

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Elevate Your Membership Management

Bloomerang

Imagine harnessing the power of unified data to streamline operations, boost engagement, and drive retention. I really like it; it’s built in a way that a lot of membership organizations that also accept donations are going to be really excited about.” Unlock insights and drive decisions using integrated data analytics.

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Use Engagement Scores to Point Your Members in the Right Direction

Association Analytics

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. For example, most associations find members don’t volunteer or donate before they have seen value from other activities like courses or publications.