Nonprofits Source

JANUARY 23, 2023

Using Google Analytics and Google Tag Manager, they’ll keep you in the loop on performance by creating live dashboards and reports that you can reference at any time. Reporting and analytics. Taking a hands-on approach, TrueSense Marketing offers these core services: Google Analytics and optimization.

Grant 52

Grant Google Management Guide 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The other two included my tagging and widgets screencasts). The research has been going slowly -- partly because web analytics is a very complex and geeky topic.

Screencast 50

Screencast Analytics Measure Web 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

One of the things I've been wanting to do for a while is review my blog content for the year and select the "Top 10" posts or the "best of" posts. Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Blogging Behind the Nonprofit Firewall: ROI Approach.

ROI 50

ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 18, 2010

Here’s a link to a summary and the recording over at the Care 2 Frogloop blog. Twitalyzer is a terrific analytics tool that gives you some good benchmarking metrics for Twitter. Tags: Networked Nonprofit Networks Strategy Tools and Tactics. Run the impact report to help you identify influencers.

Social Network 105

Social Network Analysis Social Media Network 105

NTEN

SEPTEMBER 9, 2010

Target Analytics, a Blackbaud company, has been looking at trends in online and offline giving for many years now. A recent meeting of the donorCentrics Internet Giving Benchmarking Group reviewed online and offline giving between 2005 and 2009. His blog Connections uses no artificial sweeteners. Multichannel is Magic.

Trend 86

Trend Online Fundraising Offline 86

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Tags: Data Newsletter NPTech NTEN steve peretz Communications. www.mrss.com.

Metrics 55

Metrics Benchmark Rate Newsletter 55

Beth's Blog: How Nonprofits Can Use Social Media

JULY 8, 2010

Twitalyzer is a terrific analytics tool that gives you some good benchmarking metrics for Twitter. Tags: Networked Nonprofit Tips Tools and Tactics klout mailana network theory tools twiangulate valdiskrebs. One problem is that it doesn’t analyze your network in real time. How many people do you follow and why?

Twitter 109

Twitter Network Tips Influence 109

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

If you are starting, you need to begin by manually across multiple networks and then automate the search using a listening/analytics tool. Traffic: Suggests partnering with the web team and using analytics software to track the referrals of unique visitors to site from a site. Measured by inbound links for blogs.

Public 50

Public Metrics ROI Chapter 50

NTEN

JULY 28, 2010

A whopping 86% of nonprofits say they have a presence on Facebook or another social media site according to the 2010 Nonprofit Social Networking Benchmark Report. . First Step – Analytics. Blogs : Add Blogs to your site to introduce a different kind of media to your site content mix. Jeff Patrick, Common Knowledge.

Social Media 67

Social Media Site Media Social 67

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

tags: nonprofits roi ). In the next section of the presentation, I use my blog as an example of going through a traditional ROI process. I've been doing the ROI analysis openly on my blog for the past two years and the presentation uses a slightly more refined version of this benchmarking process. Unique Blog Readers.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I have years of blog content and resource collections. I've gotten a lot of great advice about how to get started and I will share it as I plan to blog what I learn about taking this blog to the next level. A few blog redesign resources I need to sink my teeth into after I share my goals, audience, etc.

Goal 50

Goal ROI Wiki Metrics 50

Forum One

JANUARY 26, 2024

Use the terms in high-quality, relevant, and valuable content (more on that in tip #2 below) and make that content easy to find by incorporating selected keywords into titles, headings, and meta tags. “On-page It’s an SEO best practice to include any important keywords from the page in the title tag.

International 91

International Strategy Search Structure 91

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 10, 2014

I’m just back from the SXSW Interactive Festival where I was on a panel called “ What Social Media Analytics Can’t Tell You ” moderated by Alexandra Samuel of Vision Critical , Jeremiah Owyang , Crowd Companies, and Colby Flint, Discovery Channel. sxsw pic.twitter.com/VTGXGnD1Ww. The room was packed.

Social Media 125

Social Media Analytics Data Media 125

Classy

JUNE 24, 2021

Benchmarking Your Engagement Rate. To measure the relative effectiveness of your social media engagement rate, you can start by comparing it to benchmark numbers for the nonprofit industry. However, more important than benchmarking is consistent improvement over time. Measuring Conversions on Social Media. Register for an event.

Social Media 122

Social Media Track Conversation Media 122

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

Altimeter Report: Social Media Analytics. Jeremiah Owyang from The Altimeter Group along with John Lovett and Eric Peterson both of the Web Analytics Demystified firm have published an open research report that advocates for a standardized framework of the following business objectives and use of metrics to measure them.

Social Media 100

Social Media Measure Strategy Media 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 3, 2011

Note from Beth: After a brief conversation about new ways to access web-based “visitors&# in the comments section of a recent blog post on dashboards, Dan generously offer to write a post about developing an in-house dashboard as part of his work at the Smithsonian Institution Archives. Top pages in blog. Keep It Simple.

Social Media 97

Social Media Media Social Metrics 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Figuring out the Return on Investment for your blog can't be done with a single metric.

Metrics 50

Metrics ROI Measure Content 50

Museum 2.0

NOVEMBER 20, 2007

Liza Pryor, from the Science Museum of Minnesota, offers a list of arguments why museums should be engaging with social technologies—worth co-opting for any tough chats with marketing or executives about the value of blogging, public comment-sharing, and the like. Tags: Book Discussion: Visitor Voices.

Voice 20

Voice Case Study Museum Map 20

Nonprofits Source

FEBRUARY 25, 2017

How to set up Google Analytics. But I also blame the substanceless blogs showing off the “ amazing ” results of inbound marketing. “ Anyone can blog. No, blogging itself isn’t hard. The challenge is understanding the purpose of your blog and then executing on that purpose. In many respects I still do.

Content 40

Content Leadership Marketing Files 40

sgEngage

MARCH 7, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Key Trends in Nonprofit Peer-to-Peer Fundraising Posted by Steve MacLaughlin on March 7th, 2011 Blackbaud has released two new groundbreaking research studies that reveal insights about peer-to-peer event fundraising.

Trend 73

Trend Blackbaud Fundraising Benchmark 73

Qgiv

JULY 21, 2022

Another reason to start with Paid search: According to the M&R 2022 Benchmark Study , return on ad spend was highest for search ads ($3.72). Monitor the ad performance to gain benchmarks against which to measure future performance. This is a good benchmark against which to measure the performance of your donation page.

Channel 59

Channel Marketing Fundraising Mail 59

Care2

OCTOBER 22, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Analytics 38

Analytics Google Track Social Media 38

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2006

Last week, there was a useful exchange on the NTEN Affinity group for Nonprofit Bloggers around the question "What metrics do you use to measure success for your blog?" the listserv question was focused on blog metrics and primarily as traffic and driving traffic! Are blog metrics all about traffic? Google Analytics.

Metrics 50

Metrics Web Tools Technorati 50

NTEN

OCTOBER 15, 2010

What subject lines get opens, and how do these look compared to industry benchmarks? What is being blogged about in social media tied to your mission? Tags: E-mail NPTech NTEN Communications. You can find a wealth of data on your constituents by taking a careful look at what you already have: .

Mail 61

Mail Campaign Management Yahoo 61

sgEngage

MAY 31, 2011

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. Observations: The participants in the benchmarking group are dominated by direct mail focused nonprofits.

Benchmark 74

Benchmark Internet Giving Offline 74

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Deep into the analytics peering, long I stood there wondering, fearing. With NWF as the hash tag; Wildlife sightings perhaps would not lag; (for all to brag?). Has tagging and category capability so media can subscribe to only what they’re interested in receiving. 8, 9, 10, Our benchmarks are 11. Oh my god, take a look.

ROI 77

ROI Social Media Slides Media 77

sgEngage

OCTOBER 28, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Troubling Nonprofit Statistics Posted by Steve MacLaughlin on October 28th, 2010 I spend a lot of time looking at metrics and benchmarks from across the nonprofit sector. Recurring Giving Benchmarking Analysis says so.

Statistics 85

Statistics Trend Benchmark Blackbaud 85

Care2

MAY 4, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) All great questions!

Social Media 76

Social Media Online Media Communication 76