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GA Apocalypse: The Deletion of Universal Google Analytics data

Whole Whale

If you understood the title of this article we figured we might as well just cut to the chase… What does this deletion of Google Universal Analytics mean? Legacy data in Universal Google Analytics Accounts will be available until July 1, 2024 – based on recent announcements ( UA historical data supported until 2024 ).

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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Be deliberate as you start to dig into the data you need. In our previous blog posts on retention and product value , we illustrated how data isn’t one dimensional. Does it fluctuate?

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Google Analytics Migration: Your Questions Answered

Tech Soup

If you're a Google Analytics user, you are probably aware by now that support for Universal Analytics (UA) will be ending on July 1, 2023.

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40 Nonprofit Trends for 2024

NonProfit PRO

Download the report to gain valuable perspectives on big ideas, fundraising strategies, donor engagement, technology impact, data analytics, leadership strategies, mission awareness and much more.

Trend 245
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Essential Steps for Tracking and Reporting Association KPIs

Association Analytics

Leveraging your data throughout the entire member journey can impact your association and your members. From successfully converting non-member audiences into members, to your membership engagement strategy, to events and non-dues revenue, data can inform every step along the way. Pillar: Advance the Profession What to track?

Track 169
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Becoming a Data-Driven Association

Nucleus

Excerpted from “Why Is It So Hard to Become a Data-Driven Company?” ” by Randy Bean – published February 5th, 2021 According to Harvard Business Review, thriving as a mainstream organization today means being data driven. Reexamine ways that you think about data as a business asset for your organizations.

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40 Nonprofit Trends for 2023

NonProfit PRO

We have compiled a comprehensive report covering eight key areas, including big ideas, fundraising, donor engagement and behavior, technology, leadership strategies, boards, mission awareness and impact, and donor data and analytics.

Trend 242