CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. Research The first step is finding as much information as you can from your existing analytics. Why Do Donor Personas Matter?

Audience 83

Audience Donor Survey Demographics 83

sgEngage

AUGUST 23, 2023

With individuals increasingly turning to search engines to help them understand health issues, user-friendly healthcare websites are more crucial than ever. Consider your healthcare organization’s website — is it a useful resource that serves your community, or is there room for improvement? Assess website analytics.

Websites 79

Websites Organization Tips Map 79

TechImpact

SEPTEMBER 22, 2014

Analytics serve as a window into the effectiveness of your nonprofit’s content marketing. It’s importance to understanding what content is driving engagement, and what content is not resonating with your audience. Last week, we discussed the importance of paying attention to and reporting on your nonprofit’s website analytics.

Analytics 177

Analytics Twitter Nonprofit Statistics 177

Media Cause

NOVEMBER 9, 2023

Why are analytics + data so important for marketers? Data and analytics are the key to better understanding your marketing efforts. Tracking campaign performance with data analytics tools allows you to understand and refine your strategies, optimize your efforts, and maximize ad spend. Plausible 2.

Analytics 59

Analytics Data Tools Web 59

Association Analytics

FEBRUARY 20, 2024

Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? By adding a new membership type, you can create an entirely new audience and potential member base for your association. One example of thought leadership is this blog!

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Create Strategy Associations Registration 169

Whole Whale

MARCH 27, 2023

As you may know, Google Analytics is deprecating support for the 13+-year-old Universal Analytics. As the clock runs out on the year, consider the types of requests you start getting for historical data from Universal Analytics. More details on this from Google: Export and share reports – Analytics Help.

University 52

University Analytics Data API 52

Qgiv

JANUARY 25, 2023

Knowing who is visiting your website and what they’re looking at is important to the health of your organization. Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. What is Google Analytics 4?

Analytics 52

Analytics Google Guide Stream 52

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

DNL OmniMedia

FEBRUARY 6, 2024

As a nonprofit, you likely use a variety of methods to promote your services and gain more support—two of the most common being email and website marketing. While you can keep email and website marketing separate and still see success, combining the two offers unmatched insights and results.

Integration 52

Integration email Websites Strategy 52

Top Nonprofits

MARCH 16, 2022

Your nonprofit’s website is the center of your communication and marketing strategy. When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Your website doesn’t reflect your current brand. Your site doesn’t engage your audience.

Websites 115

Websites Nonprofit Audience Mobile 115

Whole Whale

APRIL 6, 2022

Starting July 1st, 2023 all Universal Google Analytics accounts will stop pulling in new data from your website. Legacy data in Universal Google Analytics Accounts will be available until the end of 2022 – at least 6 months based on recent announcements ( Universal Analytics will be going away ). DO THIS STUFF NOW.

University 59

University Analytics Google Grant 59

sgEngage

APRIL 18, 2022

With the ongoing COVID-19 pandemic and vaccination campaigns capturing public attention, accurate, user-friendly healthcare websites are more crucial than ever. Consider your healthcare organization’s website — is it a useful resource that serves your community, or is there room for improvement? Review your website analytics.

Websites 77

Websites Organization Tips Map 77

Nonprofit Tech for Good

APRIL 2, 2023

So what exactly is this website that’s causing such a stir? It’s very important to thoroughly review and edit any responses generated by ChatGPT, particularly those that you plan to make public, such as website content. Predictive analytics help ensure that no potential donations are left on the table!

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Tools Fundraising Analytics Analysis 359

Media Cause

JULY 22, 2021

You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. It is different from Universal Analytics properties, which only supports websites, as it supports both websites and apps across multiple devices. Cookie-less analytics. Added granular control.

Analytics 52

Analytics Google Phase Nonprofit 52

.orgSource

OCTOBER 31, 2023

We’ll send our audience back to work with new insights and answers to challenging questions like these: How can our organization prepare to manage disruptive events like the pandemic? Sponsored by Attendee Interactive Our website looks dated. A website redesign might feel daunting, but don’t let an unattractive site hold you back.

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Sponsor Associations Law Hype 275

The MatrixFiles

MARCH 25, 2024

Does this audience represent an additional 1%, 10% or 20% of what could be your total sales? Are you tracking abandons in Google Analytics? Can you make e-commerce on your website more like Amazon with its recommendations and use of purchasing? confusing directions, bad login page). Hard to know.

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Generation Registration Associations Amazon 264

Whole Whale

MAY 2, 2024

Have your interns take the Whole Whale Be Your Own Social Media Guru course to better understand the theory and analytics behind major platforms. Social media analytics report Have your intern review the past year of posts and data from your major platforms. This is especially easy if WordPress or another simple CMS is being used.

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International Program Ideas Data 98

.orgSource

JULY 25, 2023

Yet, if you are a wizard with keywords, your audience will hear you. Backlink analysis—Identify high-quality links to other websites that increase your site’s authority and its position in the search. When I asked Bard what data would be needed to produce a comprehensive analysis, it responded like this: Your website.

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Team Marketing Build Analysis 221

TechImpact

APRIL 23, 2014

Driving web traffic to your nonprofit’s website is likely at the top of your to-do list. You’ve invested in it, consistently update the content, post to your blog, and market events through your website. Bottom line is, many, if not most, of your web visitors are arriving at your website not for the reasons you intended.

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Generation Websites Social Media Search 234

Whole Whale

MAY 11, 2022

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on.

Analytics 59

Analytics University Difference Metrics 59

NonProfit Hub

MAY 3, 2019

If you really want to get the most out of socials, interpreting your analytics and using them to your advantage is key. . Where are my analytics located? On Facebook , your analytics tab is actually named “Insights.” If no one’s clicking on your social media links, that means your website traffic is likely suffering.

Social Media 68

Social Media Analytics Media Social 68

VisionLink

JUNE 19, 2012

Is your nonprofit looking for ways to improve your website and increase traffic? Tech4Good Denver hosted an excellent and extremely informative group panel who shared true and tested content strategies when designing or managing your nonprofit’s website. Don’t know how to reach out to your audience? Don’t get too technical.

Content 205

Content Websites Strategy Adwords 205

Forum One

JANUARY 19, 2023

Your website, in many cases, is the entry point for the majority of your audiences. As we consider what makes a website successful, here are four things we believe are absolutely essential for your next website redesign.

Websites 61

Websites Change Management Digital Government 61

VisionLink

JULY 19, 2013

This week, I attended a wonderful Denver Tech4Good session on how nonprofits can make their websites more usable and easier to navigate. Do a user test of the VisionLink website and see how we are utilizing tips from this post to improve our organization''s site! Below are a few tips and tricks I picked up that may come in handy!

Websites 185

Websites Denver Test Nonprofit 185

NetWits

APRIL 23, 2012

Everyone gets excited about redesigning their website. Put another way – too much time is focused on what your leadership thinks is best for the website. How do you solve the problem of building your website for the wrong audience? Audience analysis. Identify Your Audience. It’s a chance to start fresh.

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Websites Analysis Audience Design 253

Nonprofit Tech for Good

APRIL 10, 2022

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Including links, of course, also helps increase traffic to your website.

Twitter 343

Twitter Practice Social Media Nonprofit 343

Byte Technology

SEPTEMBER 22, 2015

Analytical tools have changed the way we digest important information on everything from website effectiveness to Facebook engagement to Twitter insights. Enter Demographics Pro, a go-to service for e-tail, non-profit and online business interests looking to grow their audience and, in turn, their bottom lines.

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Demographics Profile Audience Social Media 100

Forum One

SEPTEMBER 7, 2021

While the look and feel of a new website is often top of mind and absolutely essential in making a resounding impression, there are also a number of non-design-related strategies that you need to take into account. There are many things to consider when planning a website redesign. Think beyond the website.

Websites 58

Websites Strategy Change Management Digital 58

The Modern Nonprofit

AUGUST 1, 2023

Estimated Reading Time: 4 minutes Maximizing Outreach: Why Nonprofits Need a Powerful Online Presence As a leader of a nonprofit, you know the importance of reaching your audience effectively and making the most of your limited resources. But have you ever considered the benefits a dedicated website could bring to your nonprofit?

Online 98

Online Nonprofit Websites Social Media 98

Association Analytics

JULY 27, 2021

Optimize your website : Make your search capabilities and access to your content easy. The taxonomy, coupled with good website navigation, will make it easier for people to find relevant content and increase traffic to your site and pageviews. Keep your audience in mind as you create content. Start at a macro- level.

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Taxonomy Content Data Strategy 169

Forum One

MAY 12, 2021

An increasingly central MarTech approach to achieving this impact is through website personalization, a strategy that centers on the behaviors and interests of individual website visitors. What is website personalization? Personalization is important because it helps your website stand out.

Open Source 73

Open Source Personal Websites Open 73

Connection Cafe

APRIL 7, 2020

Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. After all, your website is your biggest body of content. The best nonprofit websites show impact.

Analytics 35

Analytics Google Goal Track 35

John Kenyon

SEPTEMBER 17, 2018

Google Analytics has a section called Affinity Categories. Based on the websites that people visit before and after they visit your website, along with other information Google collects, Google Analytics categorizes the kinds of content that interest your website visitors. What does the data show?

Websites 52

Websites Analytics Google Demographics 52

Nonprofit Tech for Good

AUGUST 9, 2021

It is worth noting that if your nonprofit later discovers a duplicate unclaimed page for your nonprofit, you can easily delete the unclaimed page provided you have a professional email address i.e., an email address that matches your website URL. 3) Monitor your LinkedIn Analytics. Gmail, Yahoo, etc.

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Linkedin Practice Social Media Sponsor 360

Nonprofit Tech for Good

MAY 13, 2022

Investigate how well your audiences perform. Are your conversion rates different for different audiences? Whenever you see this juicy URL (in your case, filled with awesome information relating to your charity), the UTMs help your analytics tool identify and group this traffic. You can also find UTM data in Google Analytics.

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Donor Track Facebook Campaign 276

NetWits

JANUARY 18, 2011

When was the last time you stood back and tried to evaluate the performance of your organisations website? If you’ve fallen into the trap of letting your website take care of itself, now is the perfect time to take a look at what’s really going on, and to make any necessary changes. What are the key goals of your website?

Websites 150

Websites Audience Sound Reflection 150

Nonprofit Tech for Good

MAY 8, 2019

How often do you revisit your nonprofit website with an eye to better engagement? Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? A few years ago, Hunger Solutions New York (HSNY) targeted service providers as their primary audience. The environment is always changing.

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Online Hunger Metrics Drupal 235