Bloomerang

APRIL 18, 2025

Understand your mission and audience The first step is to know your WHY, that is, your mission. Next, determine your WHOyour target audience. Most nonprofits have multiple key audiences, each with different needs, motivations, and ways they engage with your mission.

Action 104

Action Design Marketing Audience 104

Nonprofit Tech for Good

MAY 8, 2019

Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? As communications director Melissa Franqui explains, “Any communications department, not only ours, has to be continuously asking, is the site communicating our mission, our current work, and our values to our intended audiences?”.

Online 259

Online Nonprofit Hunger WordPress 259

Association Analytics

JUNE 21, 2023

With a modern ecosystem, your association can start by separating out analytical data from transactional data. 8: Your Organization Doesn’t Have KPIs and Metrics Challenge : Without key performance indicators (KPIs) or metrics, your organization is missing out on vital information about your members. Set up your KPI and metrics!

Associations 319

Associations Challenge Data Taxonomy 319

CauseVox

OCTOBER 10, 2024

And in order to tell stories effectively you need to understand who your audience is. You can use tools like surveys, interviews, or data analytics to understand this (more on that below). These metrics can unveil which stories or content pieces resonate most with your audience.

Social Media 98

Social Media Media Tips Social 98

sgEngage

JANUARY 23, 2025

The Google Ad Grants program, which started in 2003, is a transformative tool that offers nonprofits worldwide $10,000 per month for free to promote their missions and connect with target audiences. Using keywords like marine conservation donations and save ocean wildlife, we attracted an engaged audience. Click here to give.”

Grant 104

Grant Impact Google Nonprofit 104

NetWits

JULY 10, 2012

Make your blog the place where you produce original content that’s tailored to your audience. That means your audience – students and their families – spend time there. Build your audience on those platforms. 4) Measure and Analyze - Google Analytics. Google Analytics is free. Your home base.

Social Media 251

Social Media Media Social Slides 251

Nonprofit Tech for Good

AUGUST 9, 2021

3) Monitor your LinkedIn Analytics. LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts. and the best way to learn is to spend an hour or so a month studying your analytics. 4) Experiment with LinkedIn Ads (maybe).

Linkedin 363

Linkedin Practice Nonprofit Social Media 363

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

Grant 361

Grant Google Nonprofit Guide 361

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key. Output as a table.”

Digital 313

Digital Strategy Create Guide 313

Bloomerang

DECEMBER 12, 2024

Brand awareness: Marketers consistently say that email marketing is one of the most effective ways to build brand awareness and connect with current and prospective audience members. Email marketing allows your organization to tell its story to your target audience and increase awareness of your mission in the community.

email 93

email Marketing Guide Nonprofit 93

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2013

Two new books on measurement and analytics came to my attention this week. One is about nonprofit performance assessment and written for an audience of nonprofits, especially those that manage social service programs. They have some ideas in common – including finding the “One Metric that Matters.”

Metrics 102

Metrics Measure Analytics Method 102

Association Analytics

AUGUST 7, 2024

From successfully converting non-member audiences into members, to your membership engagement strategy, to events and non-dues revenue, data can inform every step along the way. It involves: Defining What to Measure: Identify the specific metrics that align with your strategic goals. Pillar: Innovation What to track?

Associations 169

Associations Track Report Metrics 169

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Let’s get started!

Audience 111

Audience Effective Tips Database 111

Byte Technology

SEPTEMBER 22, 2015

Analytical tools have changed the way we digest important information on everything from website effectiveness to Facebook engagement to Twitter insights. Enter Demographics Pro, a go-to service for e-tail, non-profit and online business interests looking to grow their audience and, in turn, their bottom lines.

Demographics 100

Demographics Audience Profile Social Media 100

Association Analytics

OCTOBER 7, 2024

A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this. During the webinar, Association Analytics VP of Strategy and Solutions Bill Conforti emphasized, “We’re talking more about like communications, right? How do we curate that message?

Content 169

Content Strategy Marketing Data 169

sgEngage

DECEMBER 19, 2024

Know Your Target Audience(s) Your supporters arent a monolith. Consider their different needs: Audience Segments : Identify whos who and what each group wants from your site. These metrics can then guide layout decisions, calls-to-action, and content structure.

Websites 98

Websites Design Collaboration Nonprofit 98

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. One technique I use to get insights from my social media data is to do an analytics Rorschach Test. Facebook reach metrics will now include a combined number that accounts for both desktop and mobile reach. Is it that simple?

Social Media 109

Social Media Audience Content Media 109

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Winter 2022. About the Author.

Fundraising 308

Fundraising Strategy Nonprofit Social Media 308

Greater Giving

DECEMBER 19, 2022

These key event metrics quantify the success of your events, and can show you how to improve them. Key performance indicators (KPIs) are measures of how much money your fundraising events are raising, how your audience is growing, and which parts of your event are the most successful. Important Event Metrics to Track.

Metrics 98

Metrics Ratio ROI Sponsor 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Facebook Rolls Out New Metric: People Talking About. Last night Facebook announced some changes to Insights , the analytics program that we use for tracking Facebook pages, that includes a new metric, “People Talking About.” You now have the ability to control who you sharing on each status update.

Metrics 131

Metrics Facebook People Change 131

.orgSource

FEBRUARY 6, 2023

They should be an empath who channels both your brand persona and its audience. Prioritizes outcomes—views customer satisfaction as the significant metric of success. Bring Technology Up to Speed My first recommendation is, if your software puts walls between your team and your audience, begin opening doors.

Experiment 44

Experiment Marketing Game Gartner 44

Nonprofit Tech for Good

APRIL 10, 2022

Liking mentions and replies, when appropriate, shows your audience that a real person is managing your Twitter account. 8) Get to know your Twitter Analytics Dashboard. Twitter Analytics offers extensive insight into your Twitter activity. Be more generous and strategic in your follow back strategy. Like mentions and replies.

Twitter 362

Twitter Practice Nonprofit Social Media 362

Amy Sample Ward

JULY 29, 2011

And the crowd is everyone else; yes, they are part of your service area or your “audience&# but you haven’t reached them yet. Metrics Template. Google Analytics for Facebook Pages. Google Analytics for your Wiki. DIY Community Engagement Metrics. Templates: Community Map Template. Content Map Template.

Social Media 178

Social Media Media Public Community 178

The Next Web

MARCH 2, 2014

To measure the return on investment – or ROI – of your SEO campaigns, utilize the information aggregated from Positionly and Google Analytics to pull through the data and analyze patterns in traffic, increases in links, sustainable traffic and above all, increases in revenue. Rising non-branded organic traffic. Increased inbound links.

ROI 159

ROI Measure Websites Analytics 159

Nonprofit Tech for Good

JANUARY 17, 2019

You can set up the posting times by looking at your analytics to see which are the best times to reach your audience. Your success metrics can focus on likes, comments, shares, clicks, and even conversion. Your followers want to feel valued so always dedicate some time from your weekly schedule to engage with your audience. —

Social Media 279

Social Media Calendar Content Media 279

Achieve

MAY 3, 2024

Let's explore how data analytics can be strategically applied to crucial components of your fundraising event, helping guide you towards making more informed decisions and impactful outcomes. Email Outreach Before your event begins, building excitement and driving participation is crucial to your success.

Analytics 98

Analytics Fundraising Data Spam 98

Association Analytics

FEBRUARY 20, 2024

Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? By adding a new membership type, you can create an entirely new audience and potential member base for your association. One example of thought leadership is this blog!

Create 169

Create Strategy Associations Social Media 169

Fast Company Tech

MARCH 18, 2025

There were a lot of conversations around the right metrics to track, which gave us a say in how to measure our results. Asking marketing about metrics versus handing down an answer that didnt match expected outcomes meant we could better align our goals with actual business priorities. This was crucial at the time.

ROI 84

ROI Channel Results Measure 84

Whole Whale

OCTOBER 2, 2024

Google Analytics 4 (GA4) is a powerful tool for monitoring and analyzing your website data. Defining Active Users in Google Analytics 4 In GA4, active users represent the number of unique users who had an engaged session on your website or app within a specified time frame, such as the last 28 days.

Activities 98

Activities Activism Active Difference 98

TechCrunch

AUGUST 21, 2023

Apple announced today several new updates to its podcast creator tools, including, most notably, the addition of Subscription Analytics within Apple Podcasts Connect — the dashboard where podcasters track how their listeners engage with their shows. per month subscription.

Podcast 89

Podcast Analytics Integration Tools 89

Tableau

JUNE 11, 2024

Kristin Adderson June 11, 2024 - 4:53pm Noel Carter Senior Product Marketing Manager, Tableau Evan Slotnick Product Management Director, Tableau At the Tableau Conference 2024 keynote , Tableau CEO Ryan Aytay spoke about the new wave of analytics: the consumerization of data. However, every new opportunity brings its challenges.

eLearning 127

eLearning Analytics Metrics Data 127

Forum One

NOVEMBER 11, 2024

Your strategy should align with your overall goals, cater to your audience, and focus on the outcomes you’re aiming for. A unifying vision The message, goals, and metrics that both define your top-line digital future and give you a means for tracking its progress. It outlines where you want to go and how to get there.

Digital 104

Digital Time Nonprofit Strategy 104

Forum One

APRIL 23, 2024

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. On July 1, 2024, Google will permanently remove access to all Universal Analytics data.

Analytics 71

Analytics University Data Google 71

The Next Web

DECEMBER 4, 2013

Identify the audience. Strategy Adopted: Leveraging Social Media Analytics. On social media, you can pinpoint an audience in real-time. Metrics on keywords, follower profiles and competitors all help define your target listener. Once you have identified your audience, locating them is the next step.

Social Media 158

Social Media Strategy Media Social 158

NetWits

NOVEMBER 11, 2010

Be a stickler about keeping your message short, clear and valuable to your audience. Lacking Analytics. Second , use the tool correctly so you can both capture the metrics you need and use the data to make educated decisions about what to do next. Third , get into the habit of reviewing the metrics. No Call to Action.

email 212

email Profit Registration Action 212

The Next Web

MARCH 3, 2014

Whether you’re creating landing pages, writing blog posts to help boost your search rankings, developing email templates, designing visuals for use on social media or building other content, it must be relevant to the interests of your audience. Distribute your marketing assets. Measure the success of your strategy.

Marketing 133

Marketing Effective Social Media Channel 133

Whole Whale

MARCH 18, 2025

Meet Your Three Audiences Humans (~49.7%) Still crucialbut no longer the majority. Traditional metrics like pageviews and session duration are increasingly influenced by bot behavior. This dual-audience analytics approach provides a complete picture of your digital presence and impact. Those who hesitated struggled.

Web 52

Web Digital Strategy Analytics 52