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GA Apocalypse: The Deprecation of Universal Google Analytics

Whole Whale

Starting July 1st, 2023 all Universal Google Analytics accounts will stop pulling in new data from your website. Legacy data in Universal Google Analytics Accounts will be available until the end of 2022 – at least 6 months based on recent announcements ( Universal Analytics will be going away ). DO THIS STUFF NOW.

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Solutions Day 2023—Beyond Answers to Insight

.orgSource

Adele, who is Co-Founder of Convincing Company, has a quick wit, city smarts, and knows her way around getting an audience to take a longer look. One of the biggest is whether AI-generated content is protected by copyright law. Another is how fair use applies to AI-generated content. Sponsored by WorkerBee.TV

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The Status of Fundraising 2024: Global Research Highlights

sgEngage

While these platforms can help charities reach wider external audiences, they also give space for anonymous and polarized opinions around the deserving or undeserving beneficiaries. Despite this, very few say their nonprofit has an AI policy in place—at 5% in the UK, 5% in Canada, and 6% in Australia/New Zealand.

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How Successful Nonprofits Invest, and Reinvest, in their Online Presence

Nonprofit Tech for Good

Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? As communications director Melissa Franqui explains, “Any communications department, not only ours, has to be continuously asking, is the site communicating our mission, our current work, and our values to our intended audiences?”.

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Nonprofit Fundraising Trends for 2024: What to Expect During an Election Year

Media Cause

Demographic Shifts in Charitable Giving Understanding demographic trends is crucial for nonprofits aiming to tailor their outreach efforts effectively: Generational Giving Distinct preferences in giving behavior occur across different generations, with Millennials and Gen Z increasingly shaping philanthropic trends.

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The Best AI Tools For Nonprofits

Media Cause

AI-driven marketing tools can help create personalized content, optimize campaigns, analyze audience engagement, and even help brainstorm new ideas. Data Analytics Making sense of data within a nonprofit can be challenging, but AI tools can provide valuable insights into donor behavior, campaign performance, and program impact.

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Privacy-First Marketing for Nonprofits

Media Cause

When is the last time you read through your organization’s privacy policy? But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. Maybe… never? How about your cookie consent banner? If so, you’re not alone.