GA Apocalypse: The Deprecation of Universal Google Analytics
Whole Whale
APRIL 6, 2022
Starting July 1st, 2023 all Universal Google Analytics accounts will stop pulling in new data from your website. Legacy data in Universal Google Analytics Accounts will be available until the end of 2022 – at least 6 months based on recent announcements ( Universal Analytics will be going away ). DO THIS STUFF NOW.
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