TechImpact

SEPTEMBER 22, 2014

Analytics serve as a window into the effectiveness of your nonprofit’s content marketing. It’s importance to understanding what content is driving engagement, and what content is not resonating with your audience. Last week, we discussed the importance of paying attention to and reporting on your nonprofit’s website analytics.

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Whole Whale

MARCH 27, 2023

As you may know, Google Analytics is deprecating support for the 13+-year-old Universal Analytics. As the clock runs out on the year, consider the types of requests you start getting for historical data from Universal Analytics. More details on this from Google: Export and share reports – Analytics Help.

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DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

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Association Analytics

MARCH 1, 2023

Look Beyond Top Line Revenue Most people define success by revenue generated, but in today’s economy, we need to go beyond the numbers. With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue. Finally, don’t be afraid to try something new.

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Forum One

APRIL 28, 2022

Conversational marketing speaks to the growing expectation of a personalized experience and the opportunity to connect and start a one-to-one conversation. . Coined by our partners at Drift , conversational marketing aims to guide users through an engagement funnel more quickly by using real-time conversations.

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Whole Whale

MAY 11, 2022

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on.

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Qgiv

JANUARY 25, 2023

Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. This blog post will discuss what Google Analytics 4 is, why nonprofits should use Google Analytics 4, and how to get started with Google Analytics 4.

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Forum One

APRIL 14, 2021

Though conversational marketing is relatively new, it speaks to the growing expectation of a personalized experience and the opportunity to connect and start a one-to-one conversation. Generally speaking, traditional online forms are seeing fewer conversions on websites for things such as e-newsletter signups or white paper downloads.

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Nonprofit Tech for Good

DECEMBER 13, 2021

Step 3: Examine Analytics and Collect User Feedback. Tools like Google Analytics help you see basic information such as what pages are most and least popular, how much traffic your site gets on a regular basis, and how much traffic your top priority pages are getting. Target audiences. Who will help with hands-on work?

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Websites Analytics Project Proposal 309

M+R

DECEMBER 8, 2023

Lots of people are worried that this will strip out all of their tracking and they’ll never be able to source a donation ever again—a.k.a. They pass important information to your CRM or analytics tracking system and website. UTMs are specific to Google Analytics. billion people. the nonprofit fundraising apocalypse.

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.orgSource

JULY 25, 2023

I wasn’t able to cover Jane and Amy’s conversation in one post, so I’m taking up the thread again here. Yet, if you are a wizard with keywords, your audience will hear you. Yet, if you are a wizard with keywords, your audience will hear you. There’s a lot of news right now about people using AI to achieve better results.

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.orgSource

DECEMBER 26, 2022

With the introduction of culture to a digital environment, we saw interpersonal dynamics in a new light.orgCommunity , our professional development and networking organization, was thrilled to host two in-person events that brought people together to explore those themes and discuss significant issues that emerged from our post-pandemic experience.

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Candid

AUGUST 5, 2024

They also offer resources for parents and teachers to facilitate these important conversations. So, they conducted market research, starting with in-depth interviews with target audiences—LGBTQ+ and ally parents and educators. Here are some questions to consider: What causes is your target audience currently most passionate about?

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NetWits

APRIL 11, 2013

This post is part of an ongoing series about getting the most out of Google Analytics. If you’d like to start with the basics, read Intro to Google Analytics or Understanding your Audience through Analytics. Or, check out all of My Posts on Google Analytics. Visits with conversions. New visitors.

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sgEngage

JANUARY 17, 2024

Before you get started, it’s important to grasp the basics of podcasting for nonprofits, including: Understanding why podcasts work for nonprofits Identifying your podcast’s purpose and audience Crafting your podcast’s content Let’s dive into these podcasting essentials so you can add them to your nonprofit marketing plan.

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Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. People who are active on Twitter tend to be plugged into current events and trending news. Schedule tweets in advance. Like mentions and replies.

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Whole Whale

AUGUST 20, 2024

of its global audience aged between 18 and 34, the platform has become a vital tool for nonprofits to engage with their audience, demonstrate impact, and even fundraise. As Instagram continues to evolve, nonprofits can leverage its latest features to reach more people and build stronger connections with their supporters.

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.orgSource

APRIL 29, 2024

For those who embrace KISS and want messy AI made more tame and tractable, I’ll offer my podcast conversation with David Reid. You can purchase this skill on a variety of levels from a chatbot for your website to a virtual assistant or a data analytics application. At this point, AI is here to help people but not to replace them.

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Whole Whale

JUNE 15, 2022

Luckily, there are plenty of free social listening tools available that can help you track your brand, monitor your competition, and understand what people are saying about your cause. Social listening is the process of tracking online conversations in order to better understand what people are saying about a given topic.

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M+R

JUNE 18, 2024

Third-party cookies are the core technology that allows media companies and advertisers to follow people around the internet. But we think nonprofits are better served by framing this as a (much-needed) update: we’re replacing third-party cookies with a more durable approach that’s better for the everyday people interacting with our ads.

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Connection Cafe

APRIL 7, 2020

Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. Duration Goals.

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Bloomerang

MAY 22, 2024

Moreover, the integration of storytelling and technology is transforming how nonprofits raise money, reshaping the way people engage with stories and make donations because of those stories. With a simple and intuitive interface, audiences can contribute to the cause without leaving the story or navigating through multiple pages.

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Candid

APRIL 13, 2021

In the language of Google Ads, donations are one of the most valuable conversions an organization can measure. A conversion is any measurable action that a visitor takes on your website. Common conversions include newsletter sign-ups, navigating through multiple pages, and of course, making donations.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2012

Note from Beth: “ Measuring the Networked Nonprofit ” is getting a lot of good feedback as people read and apply the ideas in the book. Analytics tools like the ones described below are good for measuring actions and engagement. And now, for those tips and tools: 1 – Get to Know Your Audience.

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Candid

JANUARY 24, 2023

By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. 57%t of people who watch nonprofit videos go on to make a donation. Some of our top videos were just authentic conversations on topics that we knew would be valuable for our audiences.

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Video Social Media Evaluation Audience 136

Bloomerang

JUNE 11, 2021

Lindsay Simonds will decode the top five most impactful ways people contribute to communities. If you’re watching the recording, hope you’re having a good day because we are here to talk about some creative ways that people are contributing to the community. Full Transcript: – [Lindsay] Okay. . I’m Steven.

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ASU Lodestar Center

JUNE 1, 2022

According to Huiquan Zhou and Shihua Ye, “The rapid development of information technology has boosted nonprofit organizations’ ability to reach out to a larger and more diverse audience… in a fast and affordable way.” In digital communication, an individual can reach a much broader audience. AI analytics. Sentiment analysis.

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Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement.

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Social Media Media Guide Social 52

Nonprofit Tech for Good

JANUARY 16, 2022

When you’re able to set the stage with analytics and donor attributes – like their wealth rating, public giving records, and personal interests – you can strengthen your understanding of each donor segment, and position your asks to speak to specific audiences. Winter 2022. Revenue from Facebook fundraisers alone grew by 14% last year.

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Media Cause

OCTOBER 14, 2022

Programmatic advertising helps nonprofits target specific audiences across the internet. Programmatic ads use analytics and machine learning to find the people who fit into your target audience as they browse a variety of content online (e.g., Sophisticated audience targeting. View-through Conversions.

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Qgiv

MARCH 29, 2023

billion Google searches per day, the opportunities to be seen by a new online audience are endless. If people get to a nonprofit’s website right now and don’t get involved or give, new traffic won’t either. If people love engaging with content now, the new people driven through the Ad Grant will probably also love the content as well.

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M+R

DECEMBER 13, 2022

For normal people, it’s a night of dressing up in finery, watching the ball drop, and pretending you know the words to “Auld Lang Syne.” For ads tracking and more, we highly recommend Google Analytics. Adding eCommerce tracking means you can track your conversions back to specific promotions. Read time: 5 minutes.

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Get Fully Funded

AUGUST 25, 2023

Take a look at some examples of the types of conversions you may track: Donations Volunteer registrations Event sign-ups Newsletter sign-ups The conversions you track should be entirely based on your marketing goals. As mentioned, the conversions you track will depend on your marketing goals. Entertaining a very specific niche.

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The Fundraising Authority

MAY 8, 2021

However, many eligible people are still unaware of the program and how to use it. Why Google Ads Work Google Ads are incredibly effective because they are displayed to people searching relevant terms in Google. The main reason people don’t use the program is that they are intimidated by it. Visit your site.

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Forum One

APRIL 13, 2021

They have been produced by people putting energy into telling their stories. These are places to which people and society entrust their most treasured items. In the digital world, analytics tell you how many people are visiting, where your audience is looking, and where to expand or improve.

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Allegiance Group

JUNE 13, 2024

As a result, the advocacy campaign collected 5,300 youth names and rallied the support of more than 67,000 young people. These plans, which summarize research about your target audience and center around your top objectives, can serve as an excellent source of truth throughout the campaigns. Deep understanding of your audience.

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Marketing Analysis Nonprofit Audience 52

M+R

MAY 31, 2023

Here’s where you can find M+R people this summer: PMDMC Benchmarks Webinar June 7, 1–2pm ET Thought Benchmarks season was over? Director of Data Analytics Theresa Bugeaud and Senior Creative Director Will Valverde will walk through the data and share what it all means for our public media friends. Let us know so we can say hello!

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