Media Cause

NOVEMBER 15, 2022

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. While they are most commonly utilized within Google Analytics ( soon to be GA4 ), you can also apply these parameters in many other marketing platforms, such as Hubspot.

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Guidelines Track Practice Channel 52

Whole Whale

MAY 11, 2022

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on.

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Analytics University Difference Metrics 59

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

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Analytics Org Adwords Metrics 52

Whole Whale

MARCH 27, 2023

As you may know, Google Analytics is deprecating support for the 13+-year-old Universal Analytics. As the clock runs out on the year, consider the types of requests you start getting for historical data from Universal Analytics. More details on this from Google: Export and share reports – Analytics Help.

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University Analytics Data API 52

Qgiv

JANUARY 25, 2023

Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. This blog post will discuss what Google Analytics 4 is, why nonprofits should use Google Analytics 4, and how to get started with Google Analytics 4.

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Analytics Google Guide Stream 52

DNL OmniMedia

JANUARY 17, 2024

They are great networking opportunities and can suit many kinds of events, audiences, and causes. In this guide, we’ll review five game-changing strategies you can use to activate your marketing potential and bring in more supporters, let’s begin! Demographics. Previous engagement.

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Game Marketing Change Tips 52

Association Analytics

JUNE 17, 2021

Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. Predictive Analytics to focus your marketing. Our data analytics platform, Acumen, is helping tons of associations with their event registration data.

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Associations Data Registration Analytics 318

Nonprofit Tech for Good

APRIL 2, 2023

6 Artificial Intelligence Tools for Nonprofit Organizations 1) Predictive Analytics You might be wondering, what exactly are predictive analytics? Predictive analytics is one of the most powerful machine learning systems and artificial intelligence tools available to the nonprofit sector.

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Tools Fundraising Analytics Analysis 357

Byte Technology

SEPTEMBER 22, 2015

Analytical tools have changed the way we digest important information on everything from website effectiveness to Facebook engagement to Twitter insights. Enter Demographics Pro, a go-to service for e-tail, non-profit and online business interests looking to grow their audience and, in turn, their bottom lines.

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Demographics Profile Audience Social Media 100

Forum One

SEPTEMBER 17, 2024

For their 50th anniversary, we designed an immersive digital storytelling experience that illustrated NRDC’s 50 years of environmental impact by taking audiences on a visually compelling, interactive journey, inspiring support and future action. Our work with the Natural Resources Defense Council (NRDC) exemplifies this.

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Action Digital Strategy Conservancy 71

Association Analytics

MAY 20, 2024

With some creativity, collaboration, and an out-of-the-box mindset, your association can thrive in an ever-changing environment while providing value to members and industry partners alike. This involves identifying different audience segments and understanding any overlaps.

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Associations Poll Industry Stream 169

Association Analytics

JULY 27, 2021

But it also means tons of content for you to produce and tons of sources to track. Ways to observe : Keep track of purchases, follow member-generated content like community posts, or track what content and individuals members engage with. Keep your audience in mind as you create content. Take action with your data.

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Taxonomy Content Data Strategy 169

Twenti - Digital Marketing For Nonprofits

FEBRUARY 19, 2020

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. Without tracking how your digital marketing strategy is performing, you can’t know how to improve or where to invest next to see results. Analytics tracking takes the guesswork out of important decisions around fund allocation, investment and marketing.

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Track Digital Marketing Analytics 52

.orgSource

SEPTEMBER 19, 2023

Back in 2017, we could see that business was changing. Adele, who is Co-Founder of Convincing Company, has a quick wit, city smarts, and knows her way around getting an audience to take a longer look. Kimberly Pendo AI is rapidly changing the world, and the non-profit sector is no exception. Kevin is.orgCommunity’s Co-Founder.

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Sponsor Associations North America Law 221

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The answer: craft your own strategy that uses your data, is customized to your audience, and won’t overwhelm your team (or yourself). In a year, what will success look like?

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Social Media Data Strategy Media 96

Association Analytics

SEPTEMBER 8, 2022

And members’ behaviors changed. Start by tracking your members’ behaviors. New Audiences. S ee how NCARB was able to leverage their analytical insights by launching a new publication for their industry. The post Use Data for New Revenue Opportunities appeared first on Association Analytics. Offer shared services.

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Data Associations Product Stream 169

Care2

JULY 16, 2014

Nonprofits have been able to track gather important data about their audiences interactions with their website via Google Analytics. Facebook pages have also offered some insightful data on audience engagement. Just recently however Twitter rolled out their mew Analytics platform, making it accessible to everyone.

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Track Twitter Analytics Broadcast 65

Achieve

SEPTEMBER 5, 2024

Identify and target your audience. First, you’ll need to identify and learn about your target audience. The best association management software providers will simplify this process by offering secure data analytics and reporting tools to help you collect, organize, and analyze member insights. Let’s begin.

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Online Associations Metrics ROI 52

Qgiv

NOVEMBER 9, 2023

Once you have a good understanding of your brand identity, you can start to develop messaging that resonates with your target audience. This will help you ensure your branding is on point and resonates with your target audience. Be clear about your target audience. Be open to making changes to your branding as needed.

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Strategy Tips Nonprofit Conservancy 110

Bloomerang

MAY 22, 2024

Here are some of the benefits: More dollars, less clicking One of the key benefits of incorporating fundraising technology into digital storytelling is the ability to create a seamless and immersive experience for the audience.

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Storytelling Digital Integration Blended 82

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2012

One of the key messages in the book is that nonprofits should not start with the tools and data, but start to clearly define success and their audience. By doing so, they will understand the few data points and the tools needed to collect that data to figure out if they have been successful! Then check out Simply Measured.

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Analytics Tools Social New York City 107

Nonprofit Tech for Good

APRIL 10, 2022

Liking mentions and replies, when appropriate, shows your audience that a real person is managing your Twitter account. CircuitEditor regularly hosts Twitter Chats on the subjects of social change and philanthropy in Africa. 8) Get to know your Twitter Analytics Dashboard. Like mentions and replies.

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Twitter Practice Social Media Nonprofit 336

EveryAction

NOVEMBER 2, 2022

It helps if they’re easy to understand, shareable, and engaging across a broad audience. Besides their impactful graphics, they provide clear and concise information about the year’s progress alongside compelling copy and analytics. They’re a powerful tool for communicating your impact, but what makes an annual report effective?

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Report Organization PDF Tanzania 180

Whole Whale

MARCH 24, 2021

This prompt essentially asks users to opt-in and “allow” apps and websites to track their activity. If a user opts into tracking, nothing really changes. But if a user opts-out, it will change how advertising giants like Facebook are then able to collect and utilize that user data. Smaller Retargeting Audiences.

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Facebook Aggregator Conversation Measure 98

Association Analytics

JANUARY 8, 2024

As 2024 kicks off and the world of data and AI continues to rapidly evolve, associations need to adapt to meet the ever-changing needs of members and stakeholders. While these changes may feel overwhelming, there are easy things you can do with your current staff and set of resources that will help position your association to thrive in 2024.

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Impact Strategy Associations Data 169

Nonprofit Tech for Good

JANUARY 17, 2019

A social media content calendar will help you to stay on track by planning ahead what you need to post and when. You can set up the posting times by looking at your analytics to see which are the best times to reach your audience. You also need to be reactive so change your schedule if needed. 5) Pick the right tools.

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Calendar Social Media Content Media 273

M+R

JUNE 22, 2023

Just upload their information into Meta, Google, or your DSP of choice, and target them as a custom audience. Once you’ve uploaded Scout Quest audiences into your ad platform, the next step is also very straightforward: Use those audiences to create your own lookalikes based on your super users and test them against other targeting options.

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Los Angeles Google Audience Yahoo 105

M+R

DECEMBER 13, 2022

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. Tune up your tracking in advance of key moments.

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Media Cause

JUNE 29, 2024

How Nonprofits Can Use AI AI is quickly changing operations and capacity across industries. AI-driven marketing tools can help create personalized content, optimize campaigns, analyze audience engagement, and even help brainstorm new ideas. Marketing/Creative Nonprofit fundraising is incredibly competitive, and standing out is crucial.

Tools 45

Tools Nonprofit Analytics Adobe 45

Qgiv

SEPTEMBER 2, 2024

Donor management software enables you to organize your donor information, track gifts, and strengthen your donor engagement. Why we recommend this nonprofit software solution Invest in software that understands nonprofits and can anticipate your changing needs! In fact, 67% of nonprofits use a CRM. per donation.

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Software Effective Nonprofit Collaboration 98

Gyrus

SEPTEMBER 12, 2024

Feedback Loops Real-time feedback improves learning by helping employees assess their performance, identify areas of improvement, and change their learning strategy. Performance Tracking and Management With advanced features like advanced LMS analytics, organizations can define performance metrics and track and manage employees’ performance.

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Learning Management System Learning Management 52

Gyrus

SEPTEMBER 12, 2024

Feedback Loops Real-time feedback improves learning by helping employees assess their performance, identify areas of improvement, and change their learning strategy. Performance Tracking and Management With advanced features like advanced LMS analytics, organizations can define performance metrics and track and manage employees’ performance.

Learning Management 52

Learning Management System Learning Management 52

Gyrus

SEPTEMBER 12, 2024

Feedback Loops Real-time feedback improves learning by helping employees assess their performance, identify areas of improvement, and change their learning strategy. Performance Tracking and Management With advanced features like advanced LMS analytics, organizations can define performance metrics and track and manage employees’ performance.

Learning Management 52

Learning Management System Learning Management 52

The Modern Nonprofit

MAY 16, 2023

Know Your Audience : Understand who your audience is and what they care about. These tools can help you sell tickets , promote your event, and track attendees. Offering multiple ways to support your cause can help you engage a wider audience. Volunteer management : Recruit, manage, and communicate with event volunteers.

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Impact Create Nonprofit Awareness 98

Forum One

FEBRUARY 7, 2023

If you haven’t already started using Google Analytics 4 (GA4), there’s no time like the present. We’ve said it before and said it again —there’s no reason to delay the switch from Universal Analytics (UA), the tool 99% of our partners use as default. What is Google Analytics 4? Needless to say, a lot has changed since 2005.

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FAQ Organization Analytics Google 60

Media Cause

MAY 31, 2023

On the surface, it makes sense that privacy and tracking would be at the bottom of a marketer’s task list. But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. The Importance of First-Party Data What’s the Big Deal?

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Qgiv

SEPTEMBER 25, 2024

With Bloomerang , nonprofits can track and measure the metrics that matter most to them, including donor retention, major gift prospect numbers, and corporate giving totals. HubSpot CRM HubSpot offers a CRM and marketing solution for nonprofits to grow their audiences and increase fundraising.

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Organization Nonprofit Donor Platform 52