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To Get Close to Members, Follow MarTech Trends

.orgSource

Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. There are technology tools that can make information and data analytics accessible to everyone. Our own platform,orgWorx connects you to seasoned association professionals. Break out of the association bubble.

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3 ways to align association goals and technology with your ideal member

Nimble AMS

How does your association define its goals? As you seek to reach your organizational goals, it’s crucial to take a step back and consider what drives your association. Here’s how you can use membership aims and innovative technology to successfully surpass your association goals. . What qualities make for the best member?

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How to prepare your association for 2022 and beyond

Nimble AMS

As an association leader, pr eparing for an uncertain future can seem like a big challenge. . These ideas from a recent association trends study can help you prepare your organization for whatever comes next. As an association leader, you might look at 2022 stretched out before you and wonder how to prepare for what’s to come.

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How To Create Explainer Videos That Donors Will Love

Nonprofits Source

Think for a second, how many videos have you watched this week? If your browsing habits are anything like the majority of people’s, chances are you see at least a couple of videos every day. Video content has grown to be so ubiquitous that you’d need to go out of your way to avoid watching them. What Is An Explainer Video?

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Digital Engagement in the Donation Lifecycle

sgEngage

But in a survey, we found that 87% of fundraisers are likely to fundraise for an organization again. The Executive Director could record a video specifically thanking the peer to peer fundraisers and speaking to the outcomes enabled by the donations raised by the peer to peer fundraisers. Rooney, Ph.D.

Digital 66
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How to Create A Holistic Nonprofit Digital Marketing Plan

Pamela Grow

If you have any gaps in your data, consider sending out surveys to collect more information on how audience members prefer to hear from your nonprofit and what type of content they’re most interested in consuming. Just be sure to maintain consistent branding across your content so that supporters can easily associate it with your nonprofit.

Digital 59
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Digital Marketing Plan For Nonprofits: The Definitive Guide (2017)

Nonprofits Source

The best way to measure that growth is with Google Analytics. Within your analytics dashboard head over to Acquisition -> All Traffic -> Channels. Another way to track organic page performance is to look at pages by clicks by navigating to Search Analytics in Google Search Console. Survey Visitors On Your Website.

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