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The association industry is at a crossroads. The rapid pace of digital transformation, changing member expectations, and economic uncertainty require associations to rethink their business models and adapt to new realities. and what every association should consider when planning for the future.
Many associations want to become more data-informed but find themselves hesitating to take the plunge into analytics. During a recent Analytics in Action webinar , Bill Conforti and Merritt Rohlfing of A2 discussed some salient issues that come up when associations consider new tech, and ways around them.
As technology continues to shape member expectations and operational efficiencies, associations that lag are at risk of becoming obsolete. Its no longer enough to simply keep up, associations must stay proactive in integrating digital tools and strategies. This could indicate a lack of engagement with your associations offerings.
As technology continues to evolve, associations face both exciting opportunities and new challenges. While the future can feel uncertain, one thing is clear: associations that take a proactive approach to digital transformation will be better equipped to adapt, grow, and succeed. Our recent.
Artificial Intelligence (AI) is reshaping industries across the globe, and associations are no exception. For associations, leveraging AI is not merely advantageousits essential for remaining relevant in todays fast-evolving digital landscape. Without it, interactions can feel impersonal and drive members away. The result?
In today’s data-driven world, having knowledge of analytics and data is a must. As an association professional, it’s more important than ever to stay ahead of the curve when it comes to understanding how to leverage the insights that data provides.
As we head into 2023 with excitement and enthusiasm, we reflect back fondly on 2022 as a year of important and successful investments from AssociationAnalytics (A2) to the association community covering everything from analytics webinars, industry partnerships, evolving product features, great employees and significant focus on customer success.
In todays fast-paced, digital-first world, associations need a clear roadmap to navigate disruption, adapt to member expectations, and drive impactful, sustainable growth. As associations tackle challenges like digital transformation and evolving member needs, knowing where to start can be daunting.
Now, as the world is opening back up, your association may be planning to go back to in-person meetings or use a hybrid approach. Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action.
There is strength in numbers, and that means your association needs to do everything it can to increase member retention. Achieving a stable membership will increase your association’s revenue growth and make it easier to recruit new members. This is where establishing strong member retention strategies comes into play.
If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should -- calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. Retention rates aren’t one dimensional.
Data analytics helps you to uncover insights that are otherwise hard to see or understand. Let’s break down several scenarios to show how data analytics can help improve the member experience. That’s where data can come into play to help you make better decisions (Netflix data knows exactly what you’re watching!)
Your members can provide you with a lot of data about what they are interested in and how well your association is meeting their needs. You can glean a lot of insights about your members once you get your association on board with engagement analytics. Let’s get started! Why Is Engagement Scoring So Important?
The key to successful member retention lies within your member data. . Read on to learn how modern predictive analytics tools can help your association uncover data insights and help you avoid member lapses. . Predictive analytics might sound like something that only big for-profit businesses do.
It remains all too common for associations to ignore vital data points as they strategize for the future. This flies in the face of modern organizational thinking, and associations looking to be proactive – or facing the modern challenges of the industry – would be advised to get on board with data as a vital resource.
Aside from membership, do you know the most valuable products your association offers? As we discussed in our recent blog post about retention, data isn’t one dimensional. Is there a cost associated with the product and are you making enough revenue from it to offset that cost? What are the COGS (Cost of Goods Sold) per unit?
If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should — calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders.
You’ve heard about artificial intelligence and predictive analytics, but do you know how they can help your association? . Here are six practical examples of how AI and predictive analytics technologies can help your organization work smarter and faster. Boost member retention ?by deeper relationships with?people?by?predicting
Finding insights and turning them into action is how associations stay relevant and valuable to members. And that’s what analytics is all about. Analytics sh.
We call this collection of strategies Association 4.0. Membership Growth Rate Retention Rate Demographics Engagement Event Attendance Website Traffic and User Behavior Volunteer Activity Finance Revenue Streams Operating Reserves Leadership and Governance Board Member Engagement. The Association 4.0
Not every organization that uses business analytics must be a for-profit company. Professional societies, trade associations, and nonprofit groups can all use analytics tools to improve their staff operations, reach more members and non-members, and make meaningful progress toward their mission and goals. .
The team at AssociationAnalytics often hears questions like, What exactly is data analytics? What’s the difference between analytics and reporting? First: Reporting vs. Analytics. For example, a report is the weekly number of new members who joined your association. Why is it important?
When associations use data to predict member interests and behavior, and?then Here’s a look at just who benefits from predictive analytics at associations. Recently, I wrote about predictive analytics and artificial intelligence (AI) for associations. What predictive analytics and AI can do for your organization.
Especially in associations, analytics can provide invaluable insights, guiding strategies and shaping outcomes. However, the hurdle remains: how do you convince the powers-that-be to earmark a slice of the budget for analytics? By using analytics, they realize that most of their online course engagement happens in the evenings.
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