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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

After completing your marketing analysis, it should be clear what your best channels are and who your current customer is. This is something you wouldn’t have paid much attention to without an analysis shining a light on it. And they are referred to as Wildly Important Goals or WIGS. Step 1: Conduct a marketing analysis.

Marketing 246
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Key takeaways from Candid’s 2021 Nonprofit Compensation Report

Candid

This week, Candid released the 21 st edition of our annual Nonprofit Compensation Report. The report reviews key employee compensation based on 160,726 observations from 101,489 Forms 990 and 990-EZ filed by 501(c) organizations with the IRS for fiscal year 2019. Why it matters .

Report 101
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Top Ten Data Challenges (And Solutions) for Associations

Association Analytics

You turn to them for help because you know something is amiss, but you might not know where to start or have a frame of reference for how to come up with a solution. Older models tended to be AMS-centric, leading to siloed data, static reports, and that trapped feeling. Provide context you can refer back to. Probably not, right?

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Year-End Reporting: Data-Driven Ways to Tell Your Story

Forum One

Though annual reports can come at any time, a key component of finishing the calendar year off strong is to ensure that you are reporting on what you’ve achieved and identifying where there is room to grow. Setting your goals first allows you to anchor a reference point for success.

Story 62
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Helpful Ways to Measure and Optimize Your Nonprofit’s Performance

sgEngage

Ideally, all nonprofit goals should have numerical measurements that are referred to as key performance indicators (KPIs). Data analysis tools are helping organizations of all sizes to automate, streamline, and standardize processes so they can measure and optimize performance. That’s where technology can make a real impact.

Measure 100
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Statement of Activities: Common Mistakes and How to Avoid Them

sgEngage

The Statement of Activities—commonly referred to as an SOA—is one of four essential financial statements for nonprofit organizations. As a CPA working with nonprofits of all sizes, I’ve encountered numerous errors in Board of Directors’ financial reports and Statements of Activities documents.

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Creating the Foundation for a Best-In-Class Nonprofit Finance Team

sgEngage

They should be well-versed in financial reports and analysis, but also be able to explain complex financial concepts to board members without a financial background. They should be confident in providing variance analysis and a variety of financial reports to help with risk management and forecasting.

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