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Fundraising Ideas to Reverse the Trend of Declining Email Response Rates

NetWits

It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011. Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011.

Rate 235
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2012 Year-End Fundraising Email Analysis

NetWits

Despite the trend that additional emails have helped increase the total number of transactions without compromising open rates, the 2012 results told a slightly different story.

Analysis 155
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Creating a Better Member Experience

Association Analytics

Dig Below the Surface to Find Gaps in Member Retention It’s likely that your organization measures retention rates, but are you looking at the surface or digging in below the aggregate level ? Even a simple revenue analysis can be helpful in identifying an event or course that members are no longer interested in.

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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

As a bonus, many associations find that repeat event attendees also renew at higher rates. ( Do your repeat event attendees also renew at higher rates? ). Situation : We’ve looked at the trend analysis and it indicates that we are not projecting to make our registration goal. Do you know where your drop off point is?).

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How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates

NetWits

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Most importantly, it will also track click-through and conversion rates, how many visitors left your site and when the test reached statistical significance.

Rate 134
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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

After completing your marketing analysis, it should be clear what your best channels are and who your current customer is. This is something you wouldn’t have paid much attention to without an analysis shining a light on it. Step 1: Conduct a marketing analysis. Step 2: Do an online analysis of your competition.

Marketing 246
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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

Monitor metrics such as engagement rates, content reach, and donor response. Explore how the strategic integration of SWOT analysis, audience mapping, SMART communication targets, channel identification, content strategy, execution and evaluation, and high-level communications planning can shape a successful digital transformation.

Digital 293